2011: More of the same. only worse
Practical Advice on SaaS marketing
JANUARY 5, 2011
What's new for 2011? Bottom line, don't expect a huge marketing budget windfall in 2011. For you existing SaaS vendors, prepare yourselves: sharpen your value messages, hone the customer acquisition process, and engage your existing customers. customer acquisition IT concerns marketing spending SaaS marketingNot much, really. If you were looking for my "top ten" list of dramatically new trends for the new year, sorry to disappoint you.