Casey Accidental
NOVEMBER 28, 2023
Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. In fact, they complain more, because they like the product enough to care.
The Marketing & Growth Hacking Publication
FEBRUARY 3, 2019
They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.
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FastSpring
SEPTEMBER 2, 2020
Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit. Here’s an example.
BrightBack
JANUARY 17, 2022
billing, product, CRM, support), to deploy and test personalized user experiences that actually save customers, and to hire product managers with the time to run ongoing experiments, track results, and optimize at scale.
OpenView Labs
APRIL 22, 2020
But at the same time website traffic keeps climbing, indicating that buyers are still doing research and engaging with businesses. You might start by testing 25% or 50% off for the next six months to boost your conversion from website visit to qualified opportunity. Adopt more flexible payment terms and contract structures.
OPEXEngine
JULY 28, 2020
That has helped insurgents like Zalando, the European e-commerce platform based in Berlin, and Paytm, the Indian e-commerce payment system, scale an innovative idea rapidly, allowing them to challenge incumbents and disrupt entire industries. That has turned into a big win for Google.
ProfitWell
NOVEMBER 12, 2019
Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.
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