ProfitWell

SEPTEMBER 26, 2019

New customers will also become more profitable faster, which helps offset customer acquisition costs (CAC) and increases lifetime value (LTV). The most expensive option outside of Huawei’s new entrant to the market was a Samsung phone clocking in at $1,980—three times greater than the phone’s initial price in 2011.

Pricing 49

Pricing Scale Social Media Branding 49

OPEXEngine

JULY 28, 2020

It then laid out a careful strategy to transform Adobe, largely via M&A, into a company offering cloud-based subscriptions that would “give everyone everything they need to design and deliver exceptional digital experiences.” Subscription-based delivery from the cloud was a much more efficient solution than sending out CDs.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

OpenView Labs

APRIL 22, 2020

The main benefit of freemium is its role as a low-cost acquisition strategy—it removes the barrier to trying out a product before buying it. Example : Back in 2011, HubSpot sold its software only in Good-Better-Best packages. But the same old rules of freemium still apply.

Payments 54

Payments Pricing Payment Methods SaaS Payments 54

SaaStock

MARCH 20, 2019

Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. Founded: 2011. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

Practical Advice on SaaS marketing

SEPTEMBER 5, 2012

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. In 2008, it spent 2.5 A typical sales cycle can extend over 6-9 months.

Acquisition 140

Acquisition Enterprise Revenue SaaS 140

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019. billion by 2022.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Intercom, Inc.

JULY 1, 2019

The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. And that’s not even the only one from Japan; there’s actually at least 18 different Japan subscription boxes. ” And that’s probably the biggest shift.

Retention 223

Retention Onboarding Subscription Payment Features 223

SmartKarrot

SEPTEMBER 3, 2021

While this form of marketing works in tandem with acquisition marketing, its intention is quite a contrast. For instance, take Spotify that offers both freemium and premium subscriptions. They grew from 10 percent of total users in 2011 to 46 percent in 2018.

Retention 10

Retention Marketing Banking Branding 10

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. Just look at the world of marketing: there are now more than 7,000 tools , up from a mere 150 in 2011. And the opportunity ahead is only getting bigger.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStock

MARCH 20, 2019

Their products include POS, hardware, software, and payment processing with a large number of additional options provided by their great ecosystem of partners. Founded: 2011. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Chargify

MAY 8, 2019

There is no subscription billing model that works for everyone. Moreover, your pricing strategy should be based on your value metric, and different value metrics require different types of subscriptions. Let’s take a look at the seven most popular subscription billing models. Which one should you use in 2019? image source).

Subscription 69

Subscription Payment Features SaaS Payments Payment Solutions 69

SaaStr

OCTOBER 29, 2019

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. This is a mobile solution for SMB’s to send an invoice and get paid. Monetization had 4X the impact compared to acquisition. Let’s get started. The results were pretty staggering.

Payments 101

Payments Pricing Compensation SaaS Payments 101

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 219

Scale Leadership Strategy Technology 219

SmartKarrot

JANUARY 18, 2022

Found in 2011 by Sanjoe Jose, Talview is one of the fastest hiring and recruitment software for enterprise employers. Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. If you’re offering freemium in hopes of increasing customer acquisition, you might want to reconsider your pricing strategy. Interesting data compiled by Ibbaka.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

FEBRUARY 22, 2019

As for Nick, prior to Gainsight he was the CEO @ LiveOffice where he grew cloud archiving ARR from $2m in 2008 to $25m in 2011 and drove and negotiated the acquisition by Symantec for $115m in cash. I eventually ran another Saas company which I ran and then sold.

Sales Hiring 121

Sales Hiring Customer Success Scale Sales Recruiting 121

SaaStr

MARCH 20, 2019

I always think of good acquisitions like relationships with both parties really weighing up the pros and cons and deciding to unite. When you kind of thinking of the acquisition and the merging of two great companies and cultures because I know that you kind of created a new value set for the new kind of pro forma company to adopt.

Underperforming Technical Team 132

Underperforming Technical Team Development Software New CTO 132

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.” Jonathan Naccache, Webistry. .

Scale 111

Scale Branding Underperforming Technical Team AWS 111

ProfitWell

JULY 15, 2019

Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. Acquired by Microsoft in 2011, Skype basically still operates on the same freemium model.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

SmartKarrot

JANUARY 28, 2022

The intuitive and data-driven platform offers a cloud-based HR platform that allows organizations to streamline their HR and talent acquisition processes. Founded in: 2011. Papaya Global also offers payment management solutions, and it makes money through subscription-based plans. Founded in: 2011. SimilarWeb.

SaaS Payments 10

SaaS Payments Payment Solutions Payment Methods Payment Services 10

OpenView Labs

AUGUST 6, 2019

Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Design first became critical to software success around 2011-2012 when the consumerization of IT was all the rage. Product led growth is how you thrive in it.

Sales Hiring 62

Sales Hiring Software Merchant Services Underperforming Technical Team 62