article thumbnail

What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. Automattic is a behind-the-scenes brand. It’s not meant to be a consumer brand. These products are part of a shared philosophy around user control of privacy, data, and open-source.

article thumbnail

The Future Is Here, It’s Just Not Evenly Distributed

Tom Tunguz

William Gibson, quoted in The Economist, December 4, 2003. Marketing and branding are the tools to drive education and awareness. An entrepreneur shared this quote with me a few weeks ago. The future is already here – it’s just not evenly distributed. Awareness: many people simply don’t know about Square or Expensify or Google Now.

Startup 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

Launched in 2003, LinkedIn has become the most popular social network for professionals. That’s why every brand should be using LinkedIn to grow their brand. LinkedIn Newsletters Help Boost Brand Awareness. Another reason to regularly publish a LinkedIn newsletter is to help boost your brand awareness.

article thumbnail

How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

article thumbnail

Using the Google Search Trends 2021 Report to Generate Content Ideas

Neil Patel

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. You’re doing your brand a huge disservice if you don’t consider how to speak to this massive, tech-empowered group. By matching it to your brand identity. percent of the world’s population.

Trends 137
article thumbnail

The Best Blogging Platforms (In-Depth Review)

Neil Patel

Paid blogging platforms give you more control and design flexibility, allowing you to build a complete website and brand around your blog. It works well for simple blogging, but you can’t create a full-fledged website, so I don’t recommend it if you want to build a brand and make money blogging. Customization capabilities.

article thumbnail

The Best Website Builders (In-Depth Review)

Neil Patel

Personal branding – Managing your personal brand is becoming more important every day. Some themes serve different purposes in terms of branding and utility. The actual design and branding are important too. There may be a design template that really suits your particular brand.