Buffer Resources

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

Social Media 129

Social Media Scale AI Search Artificial Intelligence 129

SaaStr

OCTOBER 14, 2024

Here’s a subtle but very important mistake so many VCs, blogs, social media, etc. Yes, as you scale you do need to maintain efficiency in sales and marketing. Your customer acquisition costs need to be low — in all segments of the market. But not necessarily in new segments of the market you are expanding into.

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Scale Social Media SaaS Acquisition 297

Buffer Resources

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. The conference track is a major draw, focusing on topics that matter to social media, content creation, and digital innovation.

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Social Media Marketing Innovation Venture Capital 108

Buffer Resources

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 125

Social Media Engagement Branding Trends 125

Buffer Resources

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Your Mr. Beasts and MKBHDs fall under this category.

Social Media 111

Social Media Compensation Technical Review Branding 111

SaaStr

JANUARY 11, 2022

Solve for that moment and niche, and then iterate for scale once you’ve validated. . The Canva community primarily consisted of social media managers in the early days. Build your MVP, test your theory – then iterate and scale on the fly. Decide on the channels that make sense for your audience and at your scale.

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Scaling Social Media Innovation Branding 261

Buffer Resources

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. For these folks, reaching scale means maximizing their book of business. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. Enter social media.

Social Media 125

Social Media Scale Growth Hacking Headcount 125

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 129

Social Media Strategy Scale Branding 129

Buffer Resources

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 133

Social Media AI Search AI Artificial Intelligence 133

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. You can’t scale without great leaders. This I’ve found to be a big flag in B2B/SaaS. Never hires any great VPs.

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Social Media B2B Investment Scaling 335

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

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Social Media Marketing Payment Features Communication 121

Buffer Resources

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. We've been fortunate to be able to scale to 56,000 paying customers and over $18M in annual revenue while taking our own unique path.

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Social Media Innovation Government Leadership 59

SaaStr

APRIL 7, 2025

and slides here: The Scale is Mind-Blowing, And Radically Accelerating As Sam Altman noted, ChatGPT went from 1 million users in 5 days to 1 million users in an hour. It’s about doing things at a scale where there’s simply no human alternative. Compare that to $60/month social media tools that schedule three tweets.

AI 207

AI B2B ChatGPT Scale 207

SaaStr

OCTOBER 30, 2023

If you can get users to write content and distribute it through social media, you’ll draw in even more users. Weights & Biases went to places where ML engineers were hanging out at scale — like schools. You want blog posts that are interactive and valuable to people. Another aspect of experiments is community building.

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Scale Scaling AI Search Social Media 273

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

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Social Media Management Software Review Pricing 113

SaaStr

APRIL 7, 2023

As a self-proclaimed accidental entrepreneur, Browder shares a few unconventional ways to scale your company. The DoNotPay journey started six years ago and has led to many unconventional lessons that go against the popular wisdom of starting, scaling, and distributing a product. Organic social is also a win.

Scale 260

Scale Scaling Sales Hiring Entrepreneurship 260

SaaStr

APRIL 1, 2023

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Instead of walking into places or calling on the phone to speak to someone, businesses could reach customers through social media and other software.

Scale 245

Scale SMB Merchant Services Payment Methods 245

Buffer Resources

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Going into the holiday season, we started dipping our toes back into running social media ads with a more granular focus on what’s performing well on each platform.

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Social Media Scale Marketing Advertising 138

Buffer Resources

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! month per social media profile.

AI Search 119

AI Search AI Social Media Marketing 119

The Daily Egg

SEPTEMBER 23, 2021

Large-scale social media planning can be made easy with a content management tool like Planable. Though it’s more expensive than other social. The post Planable Review appeared first on The Daily Egg.

Social Media 286

Social Media Scaling Management 286

Buffer Resources

JULY 3, 2023

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. What social media profiles can I connect?

Social Media 114

Social Media Technical Review Management AI 114

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Google Business Profiles Social Media Links Expansion Google broadens access to social media links in business listings, enabling businesses to share more platforms with potential customers.

Social Media 124

Social Media Payments AI Search AI 124

SaaStr

AUGUST 27, 2024

Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 SEO is simple, but hard because all you need to do is write the best content in the world, and you have to do it at scale. People usually take one of two routes.

Scale 284

Scale AI Search Sales Hiring Social Media 284

Buffer Resources

APRIL 16, 2024

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. We started capturing most of our social media content in our retail stores throughout the day.

Social Media 115

Social Media Scale Sales Strategy 115

Tom Tunguz

MARCH 3, 2020

You might score each on a 1 to 10 scale. Social: social media. For me, it was the first time I’d seen a taxonomy laid out plainly and simply. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. Let’s walk through each quickly. Comms Marketing.

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Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. Good to see it’s still growing, but I wish it magically built on itself even faster at scale. Social media recycling engines aren’t what they once were. The @jasonlk twitter account drives 5x the traffic that @saastr does.

Social Media 284

Social Media AI Search Scaling Engagement 284

SaaStr

AUGUST 2, 2023

So Sprinklr is one big Social Media and More management tool you might not have heard of — because it’s pretty darn enterprise. And yes today, it does a lot more than social media management, but that’s its original core. Basic social media tools? Sprinklr is good at it. 115+ $1m Customers.

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Social Media Enterprise Scaling Cloud 239

Buffer Resources

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform. Yes and no. They also often share trends.

Social Media 101

Social Media Entertainment Trends Leadership 101

SaaStr

DECEMBER 4, 2021

In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. Here you will hire a product marketing leader that can help craft your brand positioning and engage through your early critical channels, including website, social media, and blog content.

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Scale Sales Hiring Social Media Technology 284

Buffer Resources

OCTOBER 28, 2024

So you can start small and scale up as you're ready for more features. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

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Social Media AI Search Marketing Business 105

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Startups or at least scale-ups may need to learn to accommodate this now, too. Every month, every quarter, the number needs to go up in sales. Layoffs in some cases have been brutal. But 2021 was about The Ever Higher OTE.

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Scale Social Media SaaS Startup 310

Buffer Resources

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels.

Social Media 64

Social Media AI Search Branding Marketplace as a Service 64

SaaStr

MAY 1, 2021

Part of this means investing in fun and approachable marketing, like social media and group forums. . Notion intends to connect these like-minded fans to keep the conversation flowing and, hopefully, promote large-scale business adoption. This will appeal to enterprise clients as you scale. . Every touchpoint matters.

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Enterprise Scale B2C SaaS 313

SaaStr

NOVEMBER 10, 2023

At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale. Social media teams.

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VP of Engineering AI Social Media Generative AI 317

SaaStr

MAY 20, 2024

But startups aren’t always as agile as social media paints them to be. Almost every founder regrets using capital to keep a high-burn rate engine going that isn’t scaling rapidly. #2. But many startups end up investing in segments and categories that end up never being able to scale for them, at least not for now. #4.

Trends 313

Trends Scale Sales Hiring Venture Capital 313

SaaStr

DECEMBER 20, 2023

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. It can’t come from scaling something five years ago from 10 to 400 SDRs, but real innovation.

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New CTO Scale Sales Hiring CTO Hire 312

SaaStr

JANUARY 24, 2024

As we’ll see below, going upmarket and more enterprise has been key to SproutSocial’s growth at scale. And in some categories, like social media (ironically?), A Healthy Mix of Small, Medium, Enterprise and Channel / Agency Customers It takes a village in many cases. But they do move the needle.

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Social Media SMB Enterprise Scaling 282