Remove Sales Funnel Remove Strategy Remove Underperforming Technical Team
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. You assembled a talented team, built an amazing product, and established a growing SaaS business. Mix in the classic conflict between sales and marketing teams, and you’ve got a recipe for disaster.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel.

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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. However, management teams that pursued growth at all costs were punished severely. Strategy to win. Developing a strategic pricing model structure aligned with value helps maximize long-term value and near-term yield.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process by which you generate this interest, and place people in your sales funnel. You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. What Is Lead Generation?

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Two Bad Habits That Are Costing You Sales (And How to Overcome Them)

Sales Hacker

They could have a lack of trust from above due to a predecessor doing a bad job. It starts with overcoming those 2 bad habits we mentioned earlier by developing a learner’s mindset and finding the right solution by staying curious. 3 ways to develop a learner’s mindset: Study or read something that is new to you.

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy?

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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Sam : This is not my insight, but someone else says… I really do believe it, that the team you build is the company you build.