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fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video)

FastSpring

As always, our support and sales engineering specialists are available to help if you need assistance along the way. Resources Quotes API Documentation Webhooks If you have another use case you want to explore, speak directly with a solution engineer by signing up for a demo here.

Payments 151
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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

User Pilot

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

B2B 97
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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

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Doubling Down: Lucy Deland, Co-founder & General Partner at Inspired Capital

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Peter Specht, Partner at Creandum. Check that out here. This week we’re focusing on Lucy Deland, Co-founder & General Partner at Inspired Capital! #1.

Scale 212
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Let’s find out.

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GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Sales Hacker

She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Holly also worked at Gucci, Deloitte Consulting.

AI 105
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. These 16 plays are aligned to different stages of the sales funnel.