Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Product marketer.

Sales Hiring

User Pilot

MARCH 30, 2025

Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. Personalize each experience at scale To keep users engaged, tweak their experience based on their actions, job titles, subscription plans, or other relevant attributes.

Payment Solutions

User Pilot

MARCH 23, 2025

Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. This presents an opportunity to boost retention using those features by refining, expanding, or optimizing them.

Mobile

Stax

APRIL 25, 2024

Enabling customers to pay for their purchases with the least amount of friction—but with highest amount of security—is critical if you want to stay competitive in today’s market. Essentially, you’ll be able to reuse that token to process payments and refunds later on. Learn More What is Card-Present Tokenization?

Payment Methods

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. For major launches across Zendesk’s product offerings, check out www.zendesk.com/startups. Here’s a quick recap of each company’s announcements from the virtual event: 1.

Sales Hiring

SaaStr

FEBRUARY 14, 2023

When the overall interest rate is higher, you need to discount those future cash flows to the present to understand the value of the company today. But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business. A higher interest rate means a higher discount rate.

Metrics

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Your finance team needs to manage multi-currency invoices.

Pricing

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. What sets Spendesk apart.

Scale

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy

Kellblog

JULY 8, 2020

They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Ignoring churn greater than 15%.

Sales Hiring

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. But if you have a 10 X solution to a core problem, just market it in the US. Go to events in the US, show up in the US, be present in the US. That’s a great example.

Scale

Chaotic Flow

JULY 9, 2013

SaaS Marketing Strategy #2 | Facilitate Evaluation. After awareness, easy product evaluation is by far the most common SaaS buyer roadblock. Many executives think product marketing is something you do after you build a product—not so in SaaS. The best SaaS marketing is built into the product itself.

Acquisition

User Pilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

Product Marketing

Intercom, Inc.

MARCH 25, 2019

When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. But you should also be asking why at the point of the break up, and then use this as input into your product roadmap and strategy. Dealing with reality.

Churn

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Drift’s Dave Gerhardt presents three examples of how companies have successfully or unsuccessfully tied pricing to the value of their products features.

Pricing

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. You can view the full video here.

Outsourcing Services

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing

Andreessen Horowitz

APRIL 23, 2024

For both of you, subscription is a smaller-to-no piece of the story. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Mercury has never monetized via subscription and just focused on payments and float. It’s a transaction business.

Payments

User Pilot

DECEMBER 17, 2021

SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Freemium models lead to higher churn rates and lower recurring revenue but can be an effective way to maximize rapid adoption — especially for expensive or complex products. Lower revenue.

Pricing

User Pilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What are the stages of the SaaS marketing funnel?

Scale

User Pilot

JULY 17, 2024

Canva template : Tailored for creating visually appealing, presentation-ready personas, ideal for stakeholders and team members. She uses project management tools daily and values features like time tracking, invoicing, and client communication. This template is ideal for presenting personas to stakeholders or team members.

Technical Review

User Pilot

JANUARY 12, 2024

In this example, the bar chart compares the number of standard, free, and enterprise invoices created over the last 7 days. A horizontal bar chart comparing invoice creations on Userpilot. Heatmaps Heatmaps present data as a grid of values and are useful for showing variances between two items. and their conversion rates.

Data

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Strategy

SaaStr

FEBRUARY 11, 2020

If you’re big enough to have sales and marketing, because I know some of you aren’t, they don’t always work together. It’s a new presentation he’s developing. First, you get product market fit, then you create predictable revenue, and then you scale. Anyway, skipping a step.

Scale

Casey Accidental

OCTOBER 24, 2022

It hasn’t always worked, but that is usually because the product/market fit of the product isn’t always strong enough to survive on its own e.g Segmentation is something that is mapping more neatly to Eventbrite’s marketing tools, which are frequently purchased in a subscription.

Scale

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Net present value: This calculates the present value of future cash flows associated with an engineering project.

Sales Hiring

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing

SaaStr

APRIL 4, 2019

And the same customer challenges that we were being presented, which was: How do you scale? And what challenge that presented to us was how do we do that quickly. How can you automate? Do you have a great user experience for my workforce, my IT ops, and possibly up-and-coming dev ops teams.

Cloud

User Pilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting