Incredo

DECEMBER 28, 2018

Without a doubt, these mobile app marketing strategies are very well-documented. That's because every marketing strategy is tailored specifically for the company that originally created it. But while they are effective, you are not automatically assured of the success it delivered its original user.

Mobile 188

Mobile Strategy Marketing Technology 188

SaaStr

MAY 2, 2021

I’m embarrassed to say I hadn’t paid enough attention to how many folks read SaaStr.com on mobile vs. desktop. Mobile sessions up 76.69%. Mobile should cross over to 50% of all SaaStr.com sessions in the next month or two. Are you really designing enough of your assets for mobile-first? Your marketing site?

Mobile 177

Mobile B2C B2B Marketing 177

Stax

NOVEMBER 6, 2023

Fast forward to now where much has changed, and research anticipates contactless mobile payments to exceed one billion users globally by 2024. Customers can pay with their watch or phone just by tapping it on a card reader, and businesses can host an entire POS system on a mobile phone.

Payment Methods 88

Payment Methods Payment Services Mobile Payments Merchant Services 88

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Marketing 253

Marketing Scale Mobile Branding 253

TechEmpower SaaS

JULY 24, 2023

” or “Are you developing for desktop, tablet, mobile, or all three?” How will you be taking this to market? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? How do we prioritize internationalization versus getting something to market? Ads, Viral/Social, SEO)?

Innovation 780

Innovation Development CTO Hire Technical Review 780

Neil Patel

JANUARY 30, 2023

If you’re a marketer, the odds are that it’s constantly on your mind. The truth is there are a lot of assumptions about mobile users versus desktop users. What Is Assumed About Mobile Vs. Desktop Users For marketers, there are a lot of assumptions made about mobile vs desktop users. Are those assumptions warranted?

Mobile 83

Mobile Social Media Merchant Services B2B 83

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

IT World

FEBRUARY 15, 2023

If there was ever any doubt about the future of unified endpoint management (UEM) as a key component of enterprise mobility strategies, the now-permanent shift to hybrid and remote work models has sealed the deal. UEM has become a critical part of enterprise efforts to manage this complex environment.

Mobile 78

Mobile Enterprise Technology Investment 78

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Most SaaS markets are crowded today. There can be room for a vendor focused just on e-commerce, or healthcare, or contact centers, or other large markets. A bit more here: 5 Ways to Enter a Crowded Market.

Startup 236

Startup Healthcare Marketing SaaS 236

SaaStr

MAY 10, 2024

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B What about outside of sales and marketing software etc? mobile subscriptions. ARR 23% Growth 22% Customer Growth 15% Operating Margins (non-GAAP) That’s about as good as it gets.

B2C 223

B2C Mobile B2B Market Segmentation 223

IT World

SEPTEMBER 23, 2021

Microsoft's recently announced Surface Duo 2 is the latest folding smartphone on the market. Macworld executive editor Michael Simon and Computerworld executive editor Ken Mingis join Juliet to discuss how folding phones like the Microsoft Surface Duo 2 shape the future of mobile. To read this article in full, please click here

Mobile 111

Mobile Trends Technology Marketing 111

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Technical Review 112

Technical Review Startup Social Media Marketing 112

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

Sales Hacker

MAY 16, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. How’s this look on mobile? The post Episode 30: How’s this look on mobile? Join Kristina Finseth (Sr.

Mobile 79

Mobile Marketplace as a Service Growth Marketing Engineering 79

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Tom Tunguz

JUNE 16, 2022

Suppose a VC gave you, a web3 marketer, $50m to spend to acquire as many users as possible? Web2 marketing channels don’t apply because they employ third-party cookies, a technology Google will phase out at the end of 2022. Marketers can’t do that today in crypto. How would you do it? Conference sponsorships?

Blockchain 234

Blockchain Marketing Government Advertising 234

Tom Tunguz

MAY 4, 2022

In addition, late-stage investors moving into the seed stage market also buttress these stats. late-stage market prices have declined about 30%. No parallel compression exists in the early-stage market, yet. 100m post is consistent with what I’ve seen in the market for the most sought-after investments.

Data 231

Data Healthcare Marketing Construction 231

Dubb

DECEMBER 1, 2022

This article explains how to use the Dubb mobile app in detail. The Dubb mobile app is a handy video recording app for sales professionals looking to create video content to connect better with their customers. They could be camera-shy, The post How to Use the Dubb Mobile App appeared first on Dubb Blog.

Mobile 52

Mobile Sales Social Media Education 52

SaaS Metrics

APRIL 7, 2022

Developing games for mobile devices is a potentially lucrative option for ambitious individuals and teams that already have some experience of building software, but want to tap into a vast new market. Before you dive in, it’s important to learn about some of the considerations and caveats that come with mobile game.

Mobile 52

Mobile Development Metrics Software 52

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Mobile 73

Mobile User Experience Social Media Engagement 73

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Scale 209

Scale Marketing Social Media Advertising 209

Teamgate

DECEMBER 20, 2019

It is no longer new that a vast proportion of internet users is fast migrating from the use of desktops to smartphones or mobile devices. Have you heard about email marketing? Are you looking for a website with excellent and high-quality content on email marketing? What is Mobile CRM? . Then SendX is your plug.

Mobile 95

Mobile Strategy Technical Review Artificial Intelligence 95

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Incredo

DECEMBER 30, 2013

There are too many mobile applications now, but in this article we’ve narrowed them down for you to a list of 5 must-have apps. This mobile marketing app is not only a call tracking web application, it’s so much more. Marketing automation. Email marketing with MailChimp. Track your calls with LogMyCalls.

Mobile 100

Mobile Marketing Business SaaS 100

IT World

NOVEMBER 22, 2022

Apple faces yet more regulation as the UK’s competition watchdog launches an investigation into how Apple and Google dominate the market for mobile services. The Competition and Markets Authority (CMA) has said it will now investigate both companies for their dominance around browsers, app stores, and cloud gaming.

Mobile 61

Mobile Cloud Engineering Marketing 61

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaS Metrics

OCTOBER 21, 2021

Then you definitely need a mobile app marketing strategy. The post Best Ways To Advertise Your Mobile Service first appeared on SaaS Metrics. Have you created an incredible application, but don’t know how to tell potential buyers about it? There are many ways to promote your app. Here you will find only some of them.

Advertising 52

Advertising Mobile Metrics Strategy 52

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.

Social Media 118

Social Media Marketing Advertising Branding 118

SaaStr

MAY 4, 2024

RevenueCat powers mobile subscriptions in over 30% of all mobile apps (!) Why would a market leader at $20m+ ARR and accelerating raise “just” $12m? Compass COO Joins Owner as COO Owner automates marketing for small restaurants. While that may sound niche, in fact the market is vast in size.

AI 164

AI Mobile B2B Investment 164

Sales Hacker

NOVEMBER 1, 2021

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker. Mobile Trips. Got a question for them or want your email rewritten? The post Episode Five: 1 Email. Clarity Slips.

Mobile 78

Mobile Growth Marketing Sales Marketing 78

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Advertising Mobile Social Media 140

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. 385% growth through 2021.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

SaaStr

JUNE 30, 2023

But how do you find that opportunity when there’s a lot of pressure from venture and the market? Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. They were building for a market that didn’t exist so they could sell to job titles that also didn’t exist.

Scale 195

Scale Mobile Venture Capital Scaling 195

Tom Tunguz

MAY 7, 2015

Mobile visits account for more than 50% of all e-commerce. In India, mobile usage dominates traffic to such an extent that Myntra, the largest retailer, is shutting down their web application to focus exclusively on their mobile apps. Instagram launched a website only after the mobile app reached more than 100M users.

Mobile 100

Mobile SaaS Construction Engineering 100

How To Buy Saas

FEBRUARY 13, 2024

This entity is a testament to market prowess and a diverse catalog of offerings. A meticulously crafted marketing framework, engineered for growth and subject to relentless refinement. This narrative isn’t just a testament to exponential growth; it’s a case study in strategic insight shaping a market’s ecosystem.

Strategy 52

Strategy Marketing Mobile Pricing 52

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Marketing 105

Marketing SaaS Acquisition Scale 105

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 131

Marketing Sales Funnel Retention Branding 131