OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. First, there was a LOT to like about the company: The market size was, and remains, huge. Beyond the metrics, co-founder and CEO Apoorva Mehta had great founder/product fit. billion to $20.7

Marketplace as a Service 142

Marketplace as a Service Scale Underperforming Technical Team Construction 142

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 229

Scale Scaling Marketplace as a Service Entrepreneurship 229

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. No one built a business solely on metrics like TAT, LTV, etc., From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country.

Scale 254

Scale Marketplace as a Service Business Model Advertising 254

SaaStr

JULY 13, 2022

Finally, growth occurs when sales, product, and marketing can come together. These processes might include listening to employees, getting external feedback, or reviewing your metrics regularly. . Only go-getters survive in the SaaS marketplace. Ideally, every company’s growth story would follow a formula.

Scale 227

Scale Sales Hiring Revenue Marketplace as a Service 227

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. From channel-ready ISVs to channel-proficient ISVs to channel-expert ISVs, three pivotal stages of channel effectiveness are characterized according to six key metrics.

Scale 279

Scale Scaling Marketplace as a Service Cloud 279

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Blulogix

FEBRUARY 9, 2024

How Monetization Efficiency is the Heartbeat of Business Success in the Digital Age By BluLogix Team The Critical Role of Monetization Efficiency In a world where digitalization has redefined the marketplace, the spotlight shines ever so brightly on the concept of monetization efficiency. Why Does Monetization Efficiency Matter?

Marketplace as a Service 52

Marketplace as a Service Business B2B Finance 52

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Blulogix

FEBRUARY 13, 2024

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

OpenView Labs

APRIL 7, 2021

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. ROIIC = (Gross Profit – G&A Expense) / (Sales & Marketing + Product & Engineering Expense).

Metrics 52

Metrics Scale SaaS Marketplace as a Service 52

Software Platform Consulting

MAY 6, 2019

There are many great articles about SaaS metrics on the web (e.g., There are also great resources for metrics specific to marketplaces (see here ). Enterprise versions of Upwork or other labor marketplaces. SaaS Metrics Unique to Enterprise-Driven B2B Networks. see here , here and here.)

Payments 60

Payments Enterprise SaaS Payments Metrics 60

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 82

Engagement Customer Lifetime Value Revenue Subscription 82

Neil Patel

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. Marketers like influencer promotions too. Why Your E-Commerce Business Should Use Influencer Marketing Tools. So what’s the answer?

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Blulogix

FEBRUARY 17, 2024

The Art of Flexibility: How to Master Dynamic Pricing Models in Subscription Billing By BluLogix Team Adapting to the Pulse of the Market for Maximized Revenue In today’s rapidly evolving digital marketplace, static pricing models are becoming a relic of the past. Transparency builds trust and helps manage customer expectations.

Subscription 52

Subscription Payment Features Pricing Marketplace as a Service 52

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

User Pilot

JULY 24, 2023

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? SmileBack is a feedback app designed for helpdesk solutions so you can evaluate your customer support services effectively. As of 21 July 2023, there are 1,503 integrations in the Zendesk marketplace.

Marketplace as a Service 78

Marketplace as a Service AI Search Social Media Customer Support 78

Blulogix

FEBRUARY 18, 2024

Creating a Monetization Framework For Your Business View the Whitepaper The Vital Role of Analytics in Monetization At its core, analytics provides a window into the behaviors, preferences, and patterns of customers, enabling businesses to tailor their offerings, adjust pricing, and optimize marketing strategies with unprecedented precision.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. The startup must have a a balance sheet of more than $100M to shoulder that type of annual marketing spend. Market fragmentation. Crunchbase tallies $10.1B raised by Uber and $2.4B

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

How To Buy Saas

MARCH 23, 2024

CRM software helps sales and service teams to satisfy and retain customers easily. There are two popular brands used in the CRM and customer service space – Zendesk vs Freshdesk. It equips the sales, marketing, and customer service teams with the necessary tools. Reporting and analytics.

Payment Solutions 52

Payment Solutions Payments SaaS Payments Scale 52

CloudGeometry

MARCH 22, 2022

SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant. However, it is still too often the case that business metrics and operations metrics live in parallel universes.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 176

Travel Marketing Scale Outsourcing Services 176

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Then, do some market research. Track Your Results.

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Neil Patel

NOVEMBER 9, 2020

More deals are about gaining access to new capabilities or markets. No one wants to be late to market. Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory. Micro Acquire.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

User Pilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services. Affiliate marketing rewards promoting products by relying on niche alignment and audience relevance. Book a demo now.

Software 59

Software Revenue Strategy Advertising 59

Chart Mogul

OCTOBER 19, 2018

GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Services like this are a natural fit for subscriptions, but that’s not where GymForLess started. Ultimately it’s about convenience to the end user,” said Valeriia Stepanova, marketing manager at GymForLess.

Merchant Services 40

Merchant Services Payment Services Marketplace as a Service Churn 40

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show Why You Need to Measure LTV How You Can Measure LTV 6 Ways to Increase LTV for Online Stores 1. Employ Email Marketing 3. Personalize Your Marketing 4. What LTV Metrics Show How do you know how much you earn per customer? The logic behind this metric is simple. Table of Contents.

Business 97

Business Social Media Marketplace as a Service Mobile 97

OpenView Labs

FEBRUARY 3, 2022

It’s one of my favorite questions, even though it’s really not a financial or operating metric at all. . The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Product and go-to-market continue to steal the most sleep.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Everything we do involves measuring different metrics to see what works and what doesn’t. What Are LinkedIn Insights?

Scale 125

Scale Social Media Advertising Marketplace as a Service 125