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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns. Influencer marketplaces can help you do just that, so let me show you how they work. Why You Should Use Influencers in Your Marketing Strategy. Because influencer marketing works. What’s the answer?

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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5 Steps to Minimize Risk in Your Affiliate Program

FastSpring

Control Recruitment. The most effective way to manage risk inside of an affiliate program is to stop it before it starts. It is also understandable if a proactive only recruitment plan may not be realistic. The percentage of returned sales from a partner is higher than your regular rate of returns. Process Returns.

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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

It’s one of my favorite questions, even though it’s really not a financial or operating metric at all. . The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Accelerate hiring of internal recruiters. That talent pool has not kept pace.

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Six Reasons You Should NOT Create a Category

SaaStr

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 109
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. No, 42% of startups fail because they didn’t solve a market need. Once you’ve figured that out, the software will naturally follow.

Scale 112