SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.

Metrics 279

Metrics Benchmarks Sales Hiring SaaS 279

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. They paint a picture of your product’s impact and the success of your marketing strategy. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 243

Enterprise Marketing Sales SaaS 243

User Pilot

MARCH 18, 2024

Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers. A new user activation dashboard monitors and reports on activation metrics, identifying conversion bottlenecks and helping you improve the onboarding experience.

Metrics 105

Metrics Trends Onboarding Acquisition 105

SaaStr

DECEMBER 3, 2023

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., They don’t.

SaaS Payments 190

SaaS Payments Metrics Payments SMB 190

Payrix

APRIL 17, 2024

Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives. Your target audience Your marketing campaign should address potential new customers, but what other audiences should you consider?

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

SaaStr

NOVEMBER 15, 2022

Metrics are the key to evaluating success and setting goals, but not every SaaS business should orient itself around the same one-size-fits-all numbers. This flexible mindset creates just the right conditions for embracing evolving business models and new metrics. The Metric Monolith: The Rise and Fall.

Metrics 198

Metrics Machine Learning Artificial Intelligence Technical Review 198

Tom Tunguz

JUNE 15, 2020

This time, we will be reviewing some of the insights from Redpoint’s 2020 Go To Market Survey. We surveyed about 500 sales teams to understand which is the most popular metric for XDR teams (either SDR, sales development rep, or BDR, business development rep). Each of these metrics has their trade-offs.

Metrics 217

Metrics Marketing SaaS Development 217

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least.

Product Marketing 269

Product Marketing B2B Startup Marketing 269

Predictable Revenue

JANUARY 23, 2023

Using pirate metrics to know when you’ve reached product-market-fit. These five key metrics can help you determine where you are on your journey and how to course correct if needed. The post What Does Product-Market Fit Feel Like? appeared first on Predictable Revenue.

Product Marketing 239

Product Marketing Marketing Metrics Revenue 239

Tom Tunguz

AUGUST 20, 2020

introduced a gem of a new metric : month zero cash-on-cash payback. It’s not a metric one sees very often in pitch decks. But it’s another metric to add to the toolkit. Where does ZCP fit into the panoply of metrics for SaaS companies? It’s a cash accounting metric, not an accrual accounting metric.

Metrics 329

Metrics Payments Banking Sales 329

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

User Pilot

MARCH 7, 2024

What metrics you should track? Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. If your product is designed to be used daily, like a fitness tracker, DAUs are the key metric.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again.

Metrics 178

Metrics SaaS Sales Hiring Finance 178

Tom Tunguz

JULY 4, 2023

In August of last year, public markets switched from valuing SaaS companies primarily on growth to primarily on profitability. I wondered if the public markets have begun to change the way they value these businesses. Above is a chart that shows the correlation to forward multiple for each of five metrics broken down by quartile.

Software 183

Software Marketing AI Metrics 183

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 224

Scale Revenue Scaling Marketing 224

Andreessen Horowitz

FEBRUARY 4, 2022

The post Go-to-Market in Web3: New Mindsets, Tactics, Metrics appeared first on Future. How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign.

Metrics 97

Metrics Marketing 97

Andreessen Horowitz

FEBRUARY 4, 2022

The post Go-to-Market in Web3: New Mindsets, Tactics, Success Metrics appeared first on Future. How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign.

Metrics 103

Metrics Marketing 103

Tom Tunguz

SEPTEMBER 19, 2021

Assuming the company grows at similar levels to the first half of 2021, the model suggests the company should expect a market cap in the $15-17B range. The breadth of the solution is hard to convey, unless you visit the features page ; when printed it’s more than 100 pages long. Revenue, $M. Revenue Growth. -. Gross Margin.

Metrics 260

Metrics Outsourced Development Scale Cloud 260

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

Tom Tunguz

JUNE 18, 2019

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics.

Metrics 202

Metrics Sales Recruiting Startup SaaS 202

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 332

Marketing Blockchain Advertising Government 332

SaaStr

DECEMBER 29, 2023

The market wants it. Q: As you scale, how metrics-oriented should the company be? ARR asks Jason how he sees the best companies steering into metrics and KPIs to drive performance at a leadership level. Some of his team are more metrics-oriented while others aren’t. Fire anyone that isn’t metrics-oriented.

Scale 213

Scale Sales Hiring Customer Success AI 213

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 200

SaaS Payments Payment Services Payments Payment Features 200

Predictable Revenue

DECEMBER 16, 2021

The post How Technical Credibility & Metrics Will Help You Close More Deals appeared first on Predictable Revenue. As a sales rep it's critical that you're credible about how technical things interact so that you can help customers get to their intended outcome.

Metrics 232

Metrics Revenue Sales Strategy 232

Tom Tunguz

SEPTEMBER 1, 2021

Both the ACV and large customer contribution are increasing with time suggesting the company continues to focus up-market. The company spent $47m in 2019 on sales and marketing, and $52m in 2020, an increase of $3m or 6%, while growing revenues 49%. Revenue, $M. Revenue Growth. -. Gross Margin. Sales Efficiency. -. Net Income Margin.

Metrics 219

Metrics Benchmarks PayPal Enterprise 219

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 209

Revenue Scale Engineering Marketing 209

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics? Let’s start!

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97