User Pilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

Development 105

Development Software Review Sales Recruiting Technical Review 105

Tom Tunguz

AUGUST 9, 2020

After I wrote a post on the health of the seed market during COVID , the Angellist team emailed me saying they observed different patterns in their early-stage data and offered to collaborate. Second, round sizes are down about 20-30% from highs in the pre-seed and seed market. Series As’s ascent continues unperturbed.

Data 341

Data Marketing Startup Investment 341

SaaStr

AUGUST 24, 2021

Q: What are the best marketing techniques for an early stage SaaS startup? It could be content marketing. They will market for you for free — just slowly. They will market for you for free — just slowly. But they are the best marketers of all. Do more customer marketing. It’s not marketing.

Scale 340

Scale Startup Marketing SaaS 340

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 221

B2C Scale Marketing Sales Hiring 221

Tom Tunguz

MAY 10, 2020

The S&P500 levels in April suggest that the market believes dividends will grow at 4.0%, down 30%. So you could explain the 15% decline by saying: the market has priced in two years of no dividends. And in reality, the stock market is a far more complex beast. But a lot has happened since then.

Marketing 330

Marketing Investment Pricing Revenue 330

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Blosser explains, “If you think about WorkRamp and traditional startup advice, we ignored that.

Scale 192

Scale Scaling SMB Marketing 192

SaaStr

JUNE 30, 2020

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. You have to A/B test your marketing site.

Scale 204

Scale Marketing Startup Enterprise 204

CloudKettle

AUGUST 31, 2023

This post […] The post Salesforce Data Cloud Model Explained appeared first on CloudKettle.

Cloud 52

Cloud Data Education Technology 52

Tom Tunguz

MAY 10, 2020

The S&P500 levels in April suggest that the market believes dividends will grow at 4.0%, down 30%. So you could explain the 15% decline by saying: the market has priced in two years of no dividends. And in reality, the stock market is a far more complex beast. But a lot has happened since then.

Marketing 253

Marketing Investment Pricing Revenue 253

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Scale 203

Scale Marketing Social Media Advertising 203

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

Practical Advice on SaaS marketing

AUGUST 1, 2020

To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing. To know how much you should be putting into marketing, you need to know how much you’ll be getting out of it. See “ SaaS Marketing Tactics: Do Whatever Works.”)

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

Tom Tunguz

MAY 5, 2020

In March, I published analysis of the fundraising market in 2008. Seed and Series A rounds are first to bear the compression in the market. And overall in the market, seed and Series A dollars fell by about 15%. If a startup’s growth isn’t sensational, then it’s a much more challenging fundraising market.

Marketing 252

Marketing Trends Startup Investment 252

SaaStr

DECEMBER 29, 2023

The market wants it. Q: Do you think later-stage SaaS companies might consider going public as the IPO market opens up? But, what didn’t get more efficient was the sales and marketing expense. CAC for sales and marketing didn’t go down – at all, it actually went up. It only opens and closes for marginal ones.

Scale 227

Scale Sales Hiring Customer Success AI 227

Tom Tunguz

MAY 12, 2024

There are some meaningful differences in the order of magnitude to which these correlates correspond to the forward multiple, but that’s very likely explained by broader differences between these two categories underlying business characteristics.

AI 221

AI Metrics Revenue Software 221

Baremetrics

AUGUST 10, 2021

If you're a SaaS company, you work hard to develop marketing strategies, lead generation, and nurturing sequences that finally land you new customers only to see that your monthly revenue growth is slipping due to downgrades or churn. The post Acid Test Ratio Explained appeared first on Baremetrics.

Payments 59

Payments Outsourced Development Churn Metrics 59

User Pilot

MAY 18, 2023

It includes everything from how customers perceive your marketing messages to what they think about your pricing fairness, customer service, product suites, etc. The customer experience ( CX ) encompasses all customer interactions with every aspect of your company as they move through the user journey stages. Book a demo now to see how.

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Development Team Review Software Review Marketing 105

The Moz Blog

JANUARY 26, 2024

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.

Artificial Intelligence 96

Artificial Intelligence Marketing 96

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Justin explained.

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

User Pilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

Marketing 105

Marketing Scale Market Research Interviewing 105

Valerian Tech

DECEMBER 30, 2022

Valerian Technology can provide valuable technical expertise and leadership on a part-time or temporary basis, helping the company achieve its goals and stay competitive in this cutting edge market.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

Tom Tunguz

APRIL 22, 2024

He wrote the Big Data is Dead , explaining that a power law applies to most companies’ data. This hybrid architecture is unique in the market & will have profound implications for how data is stored & processed in the future. This also works in reverse.

Data 241

Data Innovation Cloud Marketing 241

Kellblog

SEPTEMBER 25, 2021

SaaStr is my favorite conference and I’ll be speaking there again this year on Monday, Sept 27th at 1:00 PM Pacific with a session titled A CEO’s Guide to Marketing. ” In this fast-paced session, I’ll: Explain how product founders are often surprised to find themselves running distribution business.

Marketing 123

Marketing Startup Churn Retention 123

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 244

Sales Hiring Scale Technical Review Leadership 244

Tom Tunguz

NOVEMBER 18, 2019

Though the startup may have achieved product market fit, the company may not understand the fit. Many times, the PM builds the product as quickly as possible to establish product/market fit. In contrast, the PMM answers critical questions about the company, product and market to ensure the product sells. What is our pitch?

Product Marketing 232

Product Marketing Startup Marketing Interviewing 232

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 210

Venture Capital Scale Technical Review Software Review 210

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Artificial Intelligence 136

Artificial Intelligence Marketing Scale Sales Recruiting 136

ChurnZero

APRIL 7, 2023

In fact, the global AI market is expected to reach $110.8 Here are some helpful use cases: Easy customization (example: write an email) Research (example: tell me about a brand/company, specifically their business model and PR/marketing strategy) Better communication (example: rewrite this email for clarity.)

Artificial Intelligence 52

Artificial Intelligence ChatGPT AI Generative AI 52

Kellblog

FEBRUARY 27, 2022

Question: how much does a $15M SaaS company spend on sales and marketing as a percent of ARR? A great revops or FP&A person will give the answer from multiple sources and explain the differences among them. Sales is getting less efficient while marketing is getting more efficient. Normally, it’s not.

Sales Hiring 129

Sales Hiring Marketing Sales Benchmarks 129

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Sounds familiar?

Marketing 143

Marketing Social Media AI Search Artificial Intelligence 143