User Pilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. Competitor analysis reports often include data on audience, pricing , features, marketing strategies , and SWOT. Product comparison example.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Social Media 105

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. A Well-rounded Team. Syncing With Your Team. Thought Leadership.

Artificial Intelligence 141

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 141

User Pilot

MAY 30, 2024

Here are the main takeaways: Product managers focus on building the right product, while product marketing managers focus on getting the product into the right hands. PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Some common sources of friction are: 1.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. We keep iterating.

AI Search 245

AI Search AI Machine Learning Artificial Intelligence 245

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? These leads still serve as an opportunity for our team to generate pipeline.

Scale 108

Scale Underperforming Technical Team Sales Funnel Engagement 108

Outseta

JANUARY 20, 2020

I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. I was managing a team of 15 and the company had grown to about 140 employees. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Practical Advice on SaaS marketing

OCTOBER 8, 2013

But that would be a bad idea. Or it can claim that its solution is developed for a particular kind of customer, as in "this product is built for companies with teams of 5-40 customer support reps." If you think about it carefully, you may find other ways to identify your particular market segment. Unported License.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

SaaSOptics

AUGUST 11, 2022

Rising inflation and a weak stock market are causing investors to be more careful with their financing, and without a plan to manage your cash runway effectively, you’re putting both yourself and your company at risk. Do you have a clear growth strategy? . Is there market demand for your product?

Scale 97

Scale Scaling Technical Review Venture Capital 97

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Five or six UX interviews won’t do it.

Scale 98

Scale Underperforming Technical Team B2C Market Segmentation 98

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

Sales Hiring 85

Sales Hiring Scale Sales Recruiting Sales 85

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. Because I think it’s an area that’s lacking in literature.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

The Angel VC

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. What makes things tricky is, first, the uncertainty of how your CACs will develop at increasing scale and of how your churn rate will develop over time.

Sales Recruiting 106

Sales Recruiting Sales Hiring SaaS Payments Scale 106

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. Benefits of customer segmentation. Buying characteristics (i.e.,

Scale 94

Scale Underperforming Technical Team Technical Review Software Review 94

User Pilot

FEBRUARY 3, 2023

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). Gather insights about your customers from internal teams.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

OpenView Labs

SEPTEMBER 19, 2019

as much time thinking and executing on their go-to-market (GTM) strategy compared to their product. This article will mainly focus on showing that there isn’t a one-size-fits-all product led growth strategy and also helps understanding its subtleties. This is the idea behind the traditional inbound marketing framework.

Strategy 56

Strategy Technical Review Underperforming Technical Team Acquisition 56

SaaStr

DECEMBER 5, 2019

And we had been talking about that and I also run corporate strategy. Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called.

Development Team Review 141

Development Team Review Scale Technical Review Software Review 141

User Pilot

SEPTEMBER 28, 2023

In this guide, we’ll walk you through what marketing experiments are, why you should run them, how to conduct experiments successfully, and seven experiments to try for yourself! You should run marketing experiments to gain unique insights into customer behavior that focus groups simply can’t offer.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” But Dopple’s team took the opposite approach.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 64

Business SMB Scale DevOps as a Service 64

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. The outcome? Businesses prioritize obtaining user data such as: Job functions.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

ProfitWell

JANUARY 6, 2020

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Pricing strategy. These are key questions when determining the perfect pricing strategy.

Pricing 45

Pricing Payments Underperforming Technical Team SaaS Payments 45

OPEXEngine

MARCH 9, 2021

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

APRIL 22, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. At Priceline, I joined this really interesting group of people that was focused on new market development. The first is Showpad.

Development Team Review 64

Development Team Review Scale Software Review Sales Hiring 64

Point Nine Land

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. What makes things tricky is, first, the uncertainty of how your CACs will develop at increasing scale and of how your churn rate will develop over time.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 109

Cloud Scale AWS Machine Learning 109

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Injecting cash into a venture without a clear strategy, revenue, or proven product-market fit can lead to all sorts of problems: Investor expectations can become overwhelming.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. He said that his job and actually he used Hull as the main tool for that was to bring the right data to the right people in the team as fast as possible. You have to kind of move up market to get there.

B2C 52

B2C Underperforming Technical Team B2B Data 52

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. Which can be interpreted in simple words as: “We simply don’t know what to do next and don’t know whether what we’re doing now is a good strategy”.

B2B 93

B2B Scale Strategy Marketing 93

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. The handoffs were very bad.

Scale 55

Scale Sales Hiring Underperforming Technical Team Social Media 55

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. The Scientific Approach To Setting Sales Goals For Your SDR Team by Tito Bohrt. Total Shares – 238.

Sales Hiring 109

Sales Hiring Sales Underperforming Technical Team B2B 109