Tom Tunguz

APRIL 24, 2017

After last week’s post, Is There a No Man’s Land in SaaS ACVs , a founder asked me to highlight some of the go to market strategies in different segments. They both address the same market segment, but have approached it in radically different ways. Thanks for the inspiration, Abhinav!

Sales Hiring 186

Sales Hiring Strategy Venture Capital Marketing 186

Baremetrics

APRIL 27, 2021

What Is Customer Segmentation? Types of Market Segmentation 1. Behavioral Segmentation 2. Demographic Segmentation 3. Geographic Segmentation 4. Psychographic Segmentation 5. Firmographic Segmentation Examples of Customer Segmentation i. What Is Customer Segmentation?

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

ProfitWell

FEBRUARY 24, 2020

But, while discounting may make customers feel good about purchases made, it’s not always the best strategy for certain businesses. We’ll go over the different types of discounting, the pros/cons, some alternatives, and if you should consider discounting in your SaaS pricing strategy. The strategy behind giving discounts.

Pricing 78

Pricing Strategy Market Segmentation Churn 78

OpenView Labs

JANUARY 3, 2022

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” Pricing strategy selection is a choice. Compared to the other work you need to do on pricing, however, choosing a pricing strategy is actually pretty easy. But choosing a pricing strategy? What Are The 3 Pricing Strategies?

Pricing 67

Pricing Strategy Innovation B2B 67

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. The outcome? Businesses prioritize obtaining user data such as: Job functions.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JULY 18, 2021

2 “Secrets to Aligning Marketing and Revenue Strategies with Marqeta’s CMO” A great session with Marqeta’s CEO, who previously helped run marketing at Mulesoft. A great look back at how Chime built its brand, where it struggled, the market segment it wanted to win, and how it scaled. #7.

Scale 260

Scale Finance Market Segmentation Enterprise 260

SaaStr

FEBRUARY 6, 2021

Third, it’s important to be in a segment where competition can’t kill you. Because it will take you 4 years >longer< to get to $10m ARR, it’s important to be in a market segment where direct competition is weak. Not the worst strategy in the world. This doesn’t mean it isn’t there. The post Bootstrapping in SaaS?

Sales Hiring 360

Sales Hiring Venture Capital Scale SaaS 360

SaaStr

JUNE 7, 2023

To finally break out of slow progress, WorkRamp had to change its strategy. A few enterprise clients continued to come in through inbound, but the company carved out a winning market segment with the under 5K employee focus. Customer Impact : A much better PMF for SMB & Mid-Market customers. “You

Scale 184

Scale Scaling SMB Marketing 184

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. Customer segmentation is a way to break up your current or prospective customers into groups. Learn more about your customers by using the Baremetrics customer segmentation feature.

Social Media 105

Social Media Market Segmentation B2C Churn 105

User Pilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

Scale 98

Scale Scaling Technical Review SaaS 98

Hull

MARCH 4, 2019

We're going to break down the lead geneneration strategies we've spotted: The three most common sources of qualified leads, and how to set them up. How teams generate new leads and opportunities from their existing marketing effort. Some teams call this the "lead pile up" You need a different strategy.

Scale 68

Scale Data Strategy Engagement 68

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 105

Acquisition Scale Onboarding Marketplace as a Service 105

Totango

NOVEMBER 15, 2023

out of 10 and more than 397 reviews on the site, Totango earned its spot as the best of the customer success software category thanks to testaments from our customers across industries and market segments. “ What our customers are saying With a trScore of 8.1 The bomb in customer success software!

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

User Pilot

NOVEMBER 24, 2023

Customer retention is more of a long-term strategy compared to acquisition. This vital aspect of business strategy involves identifying potential customers, attracting them to the company, and persuading them to purchase. This strategy focuses on creating long-term customer relationships through continuous satisfaction and loyalty.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

MARCH 25, 2021

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

Outsourcing Services 199

Outsourcing Services Payments Merchant Services SaaS Payments 199

Sales Hacker

FEBRUARY 15, 2024

While these requirements make email safer for users, they can also be a boon to your sales strategy. Strategies for Differentiating Your Approach Data Segmentation Data segmentation, or market segmentation, separates customers and prospects into different groups so they receive messages that are most relevant to them.

AI Search 90

AI Search Social Media AI Sales Funnel 90

SaaStr

JANUARY 15, 2021

According to our research , marketers admit that they expect to waste 26% of their marketing budget on the wrong channels or strategies. Segmentation allows you to find cost-effective marketing channels for a specific audience and will help reduce some of the waste. 4) Only Utilizing Static Content.

Software Review 176

Software Review Market Segmentation Engagement Sales 176

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Sales Hacker

NOVEMBER 22, 2021

The Sequence Specialist runs through a second round of approvals by SDR managers for each market segment, all team leads, and the VP of Business Development. Developing your sequence strategy. They can hit the ground running with dozens of sequences tailored to market segment, industry, and persona.

Scale 99

Scale Technical Review Sales Systems Review 99

OpenView Labs

NOVEMBER 11, 2020

The US election is behind us, many of our customers at Ibbaka have worked out their Covid-19 and post Covid-19 strategies, and we’re moving into a new market in 2021. Given the changes we’ve all experienced in 2020, now is the time to resegment your market. Has the segmentation itself changed?

Pricing 73

Pricing Marketing Market Segmentation Communication 73

SaaStr

AUGUST 25, 2023

Freemium isn’t a marketing strategy. Many people think it’s cheaper than a sales or marketing-led initiative, and it’s the wrong way to do it. But freemium on its own is not a GTM strategy. PLG is not a GTM strategy. It gets challenging to get more than 10,000 customers within any market segment.

Part-Time VPE 167

Part-Time VPE Scale Sales Hiring CTO Hire 167

SaaStr

JANUARY 13, 2022

And as the number of SaaS companies continues to grow and explode, and as SaaS changes and penetrates more and more market segments … it seems like there are more and more exciting SaaS companies without a natural acquirer. The fourth had an IPO, eventually. At least that I can see, or believe.

Market Segmentation 246

Market Segmentation Mobile Technology Cloud 246

SaaStr

JANUARY 28, 2022

Cathy Gao , Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre , CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.

Scale 164

Scale Sales Hiring Scaling Sales Recruiting 164

yoursales

JUNE 2, 2023

By estimating future revenue streams, organizations can determine the appropriate investment in marketing campaigns, sales training, customer acquisition, and retention strategies. Market Research and Competitive Analysis Incorporating market research and competitive analysis can enhance sales forecasting accuracy.

Forecasting 86

Forecasting Sales Sales Funnel B2B 86

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Advertising Market Segmentation Branding 72

User Pilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience.

ChatGPT 98

ChatGPT Social Media AI Market Research 98

ProfitWell

JANUARY 30, 2020

Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.

Pricing 52

Pricing Payments SaaS Payments Market Segmentation 52

User Pilot

JULY 30, 2023

Customer retention is the process of using activities and strategies to build strong customer relationships and thus, lead to loyal customers and repeat purchases. To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance. Track and analyze user behavior.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

The Angel VC

JUNE 28, 2017

At least in theory, the life of a company can be divided into a “pre PMF” phase and a “post PMF” phase, with each of the two phases having very different objectives and requiring very different strategies. As Marc Andreessen famously said, “when you are before PMF, focus obsessively on getting to PMF”. Think about it.

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

SaaSOptics

AUGUST 11, 2022

Do you have a clear growth strategy? . Is there market demand for your product? Do you have a competitive market analysis available? The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business. Reconsider your GTM strategy.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Baremetrics

APRIL 30, 2021

This segmentation gives you insight into how customers interact with your brand, so you can focus your marketing campaigns effectively. Knowing more about your customers and their behavior helps you to market to them successfully. Segmentation is a powerful strategy that groups your customers according to specific criteria.

Social Media 105

Social Media Sales Funnel Market Segmentation Subscription 105

SaaStr

OCTOBER 6, 2019

Dominant-Dominant Strategy Sales & Marketing is Very, Very Expensive. ” This is when you compete aggressively not only in the market segments where you have a big competitive advantage, and usually win (which usually has a much cheaper CAC) … but to win big, you also use your $20m, $40m, etc.

Sales Hiring 218

Sales Hiring Scale Sales Venture Capital 218

OpenView Labs

MAY 5, 2020

No one will come out of this experience unscathed, but some will come out of it stronger than they went in and better positioned to thrive in the market that emerges from the current situation. Related: These Cost-Reduction Strategies Aren’t Easy, But They Could Save Your Business. A market segment that’s worried.

Marketplace as a Service 57

Marketplace as a Service Scale Market Segmentation Pricing 57

User Pilot

APRIL 22, 2024

TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Miro uses an optimized pricing model that caters to different market segments. Basecamp offers a free trial to generate product-qualified leads. Book a demo today !

Strategy 95

Strategy Education User Experience Acquisition 95

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. Market Segmentation combined with tailored messaging. Identify your most attractive markets via market segmentation. Establish a clear, value based hypotheses that will guide the segmentation. Evaluate the attractiveness of each segment.

Scale 84

Scale Sales Hiring Payment Services Payment Methods 84

User Pilot

SEPTEMBER 19, 2023

On a larger scale, churn trends can help marketers build customer personas to target a market segment with better messaging and boost customer acquisition. To prevent churn, you must begin implementing retention strategies quickly. Create more focused customer education content to increase customer lifetime value.

Churn 105

Churn Machine Learning Artificial Intelligence Data Analysis 105