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A $30B Software Company from a $15m Investment

Tom Tunguz

Constellation Software is a $30b+ publicly-traded software holding company employing more than 25,000. A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics. Growth Source. Acquisition.

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How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

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Preparing For Acquisition - The Due Diligence Checklist

Cardin Partners

Make sure that you have all of your constating documents (articles of incorporation, shareholders resolutions, annual corporate and tax filings) well organized and available in the same or similar format to the one that you’ll use when providing information to the buyer in confirmatory due diligence.

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Choosing market segments on customer profitability

Tom Tunguz

The more profits a company generates the greater their willingness to pay for services and ultimately the larger the market size for a startup. Let’s compare the margins of grocery stores to restaurants to software companies to prove the point. Market Cap in $B. Restaurant. Chili’s (Brinker). Revenue in $B. EBITDA in $B.

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5 Common Demand Generation Mistakes

SaaStr

Segmentation allows you to find cost-effective marketing channels for a specific audience and will help reduce some of the waste. In fact, Venture Harbour CEO Marcus Taylor said that he saw an 89% sales uplift & a 58% increase in average order value due to marketing segmentation.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As Selling Software Internationally With FastSpring Croatia is a relatively small country with a population of only 4 million people.

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Stop Following These 10 Terrible Pieces of SaaS Advice with SaaStr Founder Jason Lemkin (SaaStr Podcast 682)

SaaStr

That you’re not doing any marketing and likely not doing any outbound either. That’s a good sign and will put pressure on your product team and you to build software more quickly. It gets challenging to get more than 10,000 customers within any market segment. How much time am I spending on code review?