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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022.

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15 Best Product Management Software Tools for PMs in 2023

User Pilot

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

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PLG & Profitability : More Product Doesn't Necessarily Mean Greater Profits

Tom Tunguz

Profitability or net income margin has become the most important correlate to public software company valuations. Across every quartile, public software & infrastructure companies have seen a 5 percentage point drop in net income since Covid. But public companies are less profitable today than a year ago.

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Free Video Editing Software For E-commerce Videos

Neil Patel

Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Is Free Video Editing Software as Effective as Paid Tools?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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Can You Still Make Money Starting a SaaS Company?

Tom Tunguz

Last year, Zylo published a study suggesting that the average business spends about 10,000 dollars per year on as-a-service (aaS) software. Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? in market cap.

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