30 Day Leadership

MARCH 22, 2022

In this episode of the B2B Leadership podcast , best-selling author and leadership coach Nils Vinje speaks with Kan Huang, Director and Head of Strategy at Social Wave. Podcast highlights: 0:24 - Kan's background - Kan explains his role at Social Wave and how he got into his first leadership position.

Leadership 52

Leadership Social Media Marketing B2B 52

Frontegg

NOVEMBER 4, 2021

We are glad to share a list of Top-11 PLG gurus that you must follow on social media in 2022 to stay ahead of the curve. He is a globally-recognized product leadership and PLG strategy expert, who has helped dozens of consumer tech companies of all sizes achieve greatness and make an impact in the SaaS industry. Let’s begin.

Social Media 52

Social Media CTO Coach Technical Review New CTO 52

Sparktoro

JULY 20, 2023

If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we cross-post from our top-performing social media channel?

Social Media 71

Social Media Marketing Leadership Strategy 71

FastSpring

MARCH 8, 2024

SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. An actively involved leadership team that gets to know customers personally. We’ve had very good communication with [CSM] Garreth, but also with the leadership team at FastSpring,” Ovi said. “We

Merchant Services 133

Merchant Services Payments Subscription Payment Features 133

Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. Semrush is a veteran at incorporating TikTok’s fast-paced trend cycle into their social media marketing strategy, with several viral videos under their belts.

B2B 86

B2B Social Media Entertainment Company Culture 86

Neil Patel

NOVEMBER 11, 2021

When you look at social media from a business perspective, it’s easy to think of it purely in terms of marketing. The marketing aspect of social media is huge, but it’s not the only part of it. It’s also about the social side of building connections and sharing knowledge. Use Thought Leadership.

Social Media 127

Social Media Marketing Leadership Branding 127

SaaStr

JANUARY 9, 2023

Tactic #5: Uplevel your social strategy. Your social media handles should not only indicate an online presence. Use social media to reach your target audience, engage with them, and keep tabs on industry trends. Anything lower should prompt you to rethink your business strategy.

Social Media 195

Social Media B2C Marketing B2B 195

Buffer Resources

MARCH 21, 2024

During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Social Media 106

Social Media Engagement Branding Construction 106

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Sometimes they come in from social media, and other times from rumor. Identify and Use Your Cheat Codes What are cheat codes? Give it a look!”

Sales Recruiting 213

Sales Recruiting Sales Hiring Social Media Sales 213

SaaStr

MARCH 24, 2021

You need to build on that leadership, that unicorn valuation — and that brand. Prince Harry as a Chief Impact Officer is not just a highly compelling story, it will be a great one on the website; in sales decks; in collateral; and social media. Features are one way. Partnerships are another. And it works fast.

Scale 210

Scale Social Media B2C Leadership 210

Buffer Resources

NOVEMBER 28, 2023

Can you run a social media account only using AI?   See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. I recently took some time off work and thought I’d use the opportunity to answer this question. 

AI 112

AI Social Media ChatGPT Engagement 112

User Pilot

JANUARY 8, 2024

Begin by promoting your paid ads on social media platforms and search engines. Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Here are some examples of great zero-click content pulled from existing media.

Social Media 119

Social Media Payment Methods Payment Solutions AI Search 119

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

Sales Recruiting 129

Sales Recruiting Sales Hiring Scale Social Media 129

Neil Patel

FEBRUARY 23, 2021

Social media is a noisy place. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty.

Social Media 124

Social Media Artificial Intelligence Branding Software Review 124

Buffer Resources

APRIL 19, 2023

I loved getting to use my voice and story to help create a more inclusive world and started working on a strategic plan for turning my thought leadership into a business. I came from the world of education and nonprofits, but I was spending my free time sharing my own experience with disability on my Instagram page, Blindish Latina.

Outsourcing Services 99

Outsourcing Services Investment Social Media Revenue 99

SaaStr

FEBRUARY 3, 2023

He cautions founders that they should approach claims on social media on booming deals with skepticism –– the days of the pandemic-era tech boom are gone. Customer Patterns, Sales & Marketing, and Leadership Roles So how are consumer habits in 2023? The bar has gone up, and [good deals] are harder to find.”

Venture Capital 184

Venture Capital Sales Hiring Social Media Healthcare 184

Buffer Resources

NOVEMBER 1, 2023

  Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc. When she launched the thought leadership and personal branding part of her social media consultancy business, none of her leads matched her new offering. They

Branding 89

Branding Social Media Consulting Content Marketing 89

Neil Patel

JANUARY 20, 2021

TikTok has steadily grown to become one of the most popular social media apps. TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. billion times and has over 800 million active users , making it the ninth-largest social media site in the world.

Social Media 128

Social Media Trends Engagement Leadership 128

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 67

Social Media Strategy Scale Branding 67

30 Day Leadership

APRIL 12, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kristi Faltorusso, VP of Customer Success at ClientSuccess. 2:04 - A trip back in time - How did Kristi get into her first leadership position?

Branding 52

Branding Social Media Leadership B2B 52

30 Day Leadership

APRIL 12, 2022

In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Kristi Faltorusso, VP of Customer Success at ClientSuccess. 2:04 - A trip back in time - How did Kristi get into her first leadership position? Learn more about your own leadership style at: [link].

Branding 52

Branding Social Media Leadership B2B 52

Intercom, Inc.

MAY 7, 2019

“People are much more inclined to share opinionated content on social media” And if no one can disagree with what you’ve produced it’s not going to start a conversation either. This advice doesn’t just apply to articles or podcasts that you consider as “thought leadership”. Even “information” is opinionated.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222

SaaStr

APRIL 1, 2023

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Instead of walking into places or calling on the phone to speak to someone, businesses could reach customers through social media and other software.

Scale 188

Scale SMB Merchant Services Payment Methods 188

Buffer Resources

APRIL 2, 2024

Your social media results don’t exist in a silo. This article will delve into social media benchmarks for various industries and platforms.   What do social media industry benchmarks mean? Social media industry benchmarks are a lever against which you can measure your own performance.

Social Media 56

Social Media Benchmarks Strategy Education 56

Neil Patel

FEBRUARY 9, 2021

By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. With the start of the internet and social media, marketing to customers became a whole new undertaking. 6 Ways to Use Guerrilla Marketing in Ad Campaigns.

Social Media 132

Social Media Strategy Marketing Advertising 132

Totango

MARCH 8, 2022

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. The community includes areas devoted to leadership discussion and job boards. Content is delivered through an online community platform, podcasts and weekly calls. CSM Practice.

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

User Pilot

NOVEMBER 23, 2023

Soft skills, like communication or leadership , are more general and can be used in different contexts. Robust leadership and communication skills combined with emotional intelligence are vital for PMs to navigate complex organizational landscapes and get stuff done. They enable PMs to apply their hard skills effectively.

Management 98

Management Technical Review SaaS Data Analysis 98

Casey Accidental

JANUARY 16, 2024

During the pandemic, Eventbrite felt like our company strategy had changed, we had a lot of new leadership, and our values weren’t helping us deliver against our new strategy. When cultural values work, they, along with dominant company building principles, should impact who gets hired, fired, and rewarded.

Development 66

Development Social Media Leadership Startup 66

Neil Patel

JANUARY 22, 2021

It’s likely that social media marketing plays a vital part in your brand strategy. Hot on the heels of launching Fleets , Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms. Do you want help with your social media strategy? What Is Twitter Spaces? Contact us!

Social Media 134

Social Media Branding Engagement Trends 134

Nimble - Sales

JANUARY 31, 2019

Overall, social media engagement is down. In spite of this fact, content and social media marketing are still extremely valuable pursuits. These efforts lead to increased brand recognition, strong customer relationships, and thought leadership. The problem is that the field is absolutely saturated.

Engagement 89

Engagement Social Media Leadership Branding 89

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

Sales Recruiting 82

Sales Recruiting Social Media Business Marketplace as a Service 82

Sales Hacker

JANUARY 19, 2023

I socialized with them at elegant black-tie events, fine client dinners, and weekend leadership retreats. Maybe it goes without saying, I never heard them mistake the mail room guy or the security guard for a leadership team member.) Related: How to Write a Sales Leadership Resume Set the bar high — and help them reach for it.

Sales Recruiting 85

Sales Recruiting Underperforming Technical Team Sales Hiring Sales 85

Buffer Resources

JULY 19, 2023

View this post on Instagram A post shared by Brooke | Business + Leadership Coach (@briggsmonaghan) I realized that if I wanted to build my business in the way I envisioned, I was going to have to unlearn some habits. I was holding myself to an even higher standard than my former bosses had.

Business 79

Business Entrepreneurship Social Media Leadership 79

Buffer Resources

DECEMBER 1, 2023

Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media. I was pretty early on Twitter, and since then, an early adopter of quite a few social networks over the years (App.net, Mastodon , etc.).

VP of Engineering 94

VP of Engineering Part-Time CTO New CTO CTO 94

Buffer Resources

AUGUST 16, 2023

We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media. We invested heavily in ongoing training and leadership development opportunities to retain top talent.

Scale 80

Scale Scaling Strategy Social Media 80

Neil Patel

FEBRUARY 4, 2021

Team and Leadership at NP Digital. Our leadership team is made up of people who embrace that idea. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Team and Leadership at NP Digital Small Business.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126