SaaStr

NOVEMBER 19, 2019

In this session, hear from three women who founded, funded and are leading WebPT, one of the nation’s fastest-growing SaaS companies in the specialty electronic medical record sector. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need.

Scale 179

Scale SMB VP of Engineering Leadership 179

User Pilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. SWOT analysis. Salesforce competitor analysis.

Market Research 111

Market Research Pricing Enterprise Social Media 111

User Pilot

JULY 23, 2023

Creating a killer go-to-market strategy is critical to the success of established SaaS companies as it is for new brands, and everything rises and falls on how robust your GTM team is. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks. Who is part of the GTM team?

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

User Pilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. SaaS product team.

Management 111

Management Engineering Data Analysis Software Development 111

User Pilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

Sales Hacker

JULY 7, 2021

Since 72% of buyers will turn to google to search for solutions during the awareness stage, it’s important to have thought leadership and product content ready. There are a number of models out there so we’ve recommended three that are the best fit for B2B SaaS sales. Are there buyer journey models? Educational blog posts. Free trials.

Sales Funnel 119

Sales Funnel B2B Leadership Subscription 119

User Pilot

JANUARY 14, 2024

The Vice-President of Product is a part of the senior leadership team and they are responsible for the overall product strategy and vision across the entire business. The main goal of the product manager is to build products that fill a market gap, satisfy user needs and wants , and drive business goals. What is a product manager?

VP of Engineering 105

VP of Engineering Management Underperforming Technical Team Compensation 105

User Pilot

DECEMBER 13, 2023

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. The odds are that it’s not the UX designer or product manager who is responsible for company-level goals but senior leadership.

Strategy 104

Strategy Underperforming Technical Team User Experience Technical Review 104

User Pilot

NOVEMBER 20, 2023

However, you need the right mix of technical and leadership skills. Conduct market research to identify gaps Market research is one of the key TPM responsibilities. The goal is to assess the current situation in the market and competitive landscape focusing in particular on unmet customer needs.

Management 105

Management Software Development Engineering Market Research 105

FastSpring

SEPTEMBER 21, 2018

Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses. These campaigns are capable of driving greater awareness, generating new leads and increasing sales of your SaaS offering.

Social Media 68

Social Media Sales Funnel Marketing SaaS 68

User Pilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams need to have a combination of hard and soft skills to succeed: technical knowledge , communication, leadership, strategic thinking, and empathy. Leadership skills. Champions a customer-centric approach.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105

User Pilot

AUGUST 21, 2023

Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Leadership. Here are the leadership and communication interview questions you should ask: How do you prioritize tasks?

Interviewing 98

Interviewing Underperforming Technical Team Sales Hiring Management 98

ChurnZero

JUNE 22, 2021

Their mission is to improve lives through learning and it’s the largest online destination that help students and businesses gain skills from expert instructors teaching over 155,00 online courses on topics from programming to leadership to Customer Success. Format: 1 hour on-demand video. Customer Success Leaders (CCOS, VPs, Directors).

Customer Success 92

Customer Success Churn Consulting Marketplace as a Service 92

Payrix

JANUARY 28, 2025

Matt is a visionary leader, and he’s known for his strategic execution and has proven to see and set growth trends that have shaped transformative, innovative SaaS and FinTech companies for 25 years. Matt Downs A couple of things. I think, fundamentally, companies are using it, in my view, in two primary ways.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

User Pilot

AUGUST 30, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Additionally, they track performance metrics, prioritize tasks in product backlogs , and contribute to market research.

Market Research 52

Market Research Leadership Communication Data Analysis 52

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Userpilot’s product adoption school is an example of leveraging gated content as part of SaaS customer acquisition strategies. Leverage that opportunity to market your tool and attract new customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JUNE 30, 2024

TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch.

Management 52

Management Market Research Social Media Leadership 52

User Pilot

JUNE 19, 2024

Influence – not force : Effective leadership is about influence, not coercion. Market research : Conduct market analysis to identify customer needs, competitive landscape, and industry trends. Conduct market research to identify customer needs, industry trends, and competitive landscape. An MBA is a plus.

Management 52

Management Sales Hiring Sales Recruiting Leadership 52

User Pilot

JUNE 17, 2024

TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch. You progress by demonstrating strong leadership and strategic thinking skills. What does a product launch manager do?

Management 52

Management Market Research Entertainment Leadership 52

User Pilot

AUGUST 28, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives. Let’s dive in!

Leadership 52

Leadership Scale Interviewing Market Research 52

User Pilot

JUNE 17, 2024

Senior product owner and beyond : At this point, you can assume leadership roles in product strategy and vision, work closely with executive leadership to align product goals with business objectives, drive innovation and long-term product planning, and act as a thought leader in product management practices within the organization.

Software Review 52

Software Review Software Leadership Systems Review 52

User Pilot

JUNE 12, 2024

TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch. Conduct thorough market research : Analyze your target audience, competitors, and industry trends.

Management 52

Management Market Research Leadership Entertainment 52

User Pilot

JUNE 17, 2024

You progress by showcasing exceptional leadership, strategic vision, and the ability to navigate complex challenges. Product strategists play a critical role in setting the company up for long-term success in the highly competitive SaaS market by driving innovation, and differentiation. What does a product strategist do?

Artificial Intelligence 52

Artificial Intelligence Automotive Telecommunications Market Research 52

User Pilot

JUNE 19, 2024

TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. They can be likened to visionary architects who blueprint every aspect of a SaaS product launch. ” Stay updated with webinars from Userpilot Events, Product Launch Institute, or Go-to-Market Institute.

Management 52

Management Leadership Market Research Social Media 52

User Pilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Let’s dive in! What skills should a product assistant have?

Market Research 52

Market Research Interviewing Onboarding Trends 52

User Pilot

AUGUST 13, 2023

Here are some more benefits to consider: Maximize customer value and satisfaction By using a methodical approach to prioritize features based on customer feedback , market research, and user data, product managers can identify features that are most aligned with customer needs and preferences. Feature prioritization matrix: Kano model.

Scale 98

Scale Development Market Research Onboarding 98

User Pilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. Through competitor analysis, you can identify features or benefits that set your product apart from others in the market.

Communication 100

Communication Social Media Branding AI Search 100

Neil Patel

MAY 4, 2021

DaaS functions similarly to software as a service (SaaS) , which removes the need for managing and downloading software locally. Unlike SaaS, which has been popular for the last decade, DaaS has only recently seen widespread adoption, primarily due to advancements in cloud computing technology. Kantar Marketplace.

Marketplace as a Service 76

Marketplace as a Service Data Technical Review Marketing 76

User Pilot

AUGUST 30, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Additionally, they track performance metrics, prioritize tasks in product backlogs , and contribute to market research.

Interviewing 52

Interviewing Market Research Onboarding Trends 52

User Pilot

AUGUST 17, 2024

In a SaaS environment, the role typically involves coordinating cross-functional teams and ensuring product features are delivered on time. The product coordinator acts as a liaison between development, marketing, and sales teams to streamline communication and ensure that the product meets both market needs and company objectives.

Scale 52

Scale Leadership Interviewing Trends 52

User Pilot

JUNE 28, 2024

Product strategists play a critical role in setting the company up for long-term success in the highly competitive SaaS market by driving innovation and differentiation. Conduct market research : A product strategist dives deep into market trends, competitor analysis , and user behavior to identify untapped opportunities.

Scale 52

Scale Innovation Market Research Interviewing 52

User Pilot

AUGUST 30, 2024

In a SaaS environment, the role typically involves coordinating cross-functional teams and ensuring product features are delivered on time. The product coordinator acts as a liaison between development, marketing, and sales teams to streamline communication and ensure that the product meets both market needs and company objectives.

Healthcare 52

Healthcare Leadership Communication Market Research 52

User Pilot

JUNE 28, 2024

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

JUNE 27, 2024

Senior Product Manager (6-10 years) : This is a leadership role that involves overseeing the entire product team. Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep.

Leadership 52

Leadership Market Research Healthcare Trends 52

User Pilot

AUGUST 28, 2024

In a SaaS environment, the role typically involves coordinating cross-functional teams and ensuring product features are delivered on time. Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams.

Scale 52

Scale Leadership Healthcare Trends 52

User Pilot

AUGUST 30, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company. A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company.

Leadership 52

Leadership Scale Interviewing Compensation 52

User Pilot

JUNE 19, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts. 401(k) retirement plan.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52