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Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?

SaaStr

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. You need an MSP, not an MVP in SaaS. Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy.

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16 Product Manager Skills For SaaS Product Management

User Pilot

Soft skills, like communication or leadership , are more general and can be used in different contexts. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

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From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud

SaaStr

Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

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Product Management Marketing: A Guide for Building Successful Products

User Pilot

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager?

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5 Top Things to Remember When Starting a Company

SaaStr

Your market research is probably wrong, or at least off. Double-down on your market understanding, research, and customer interviews. More here: Planning to Do a SaaS Startup? 12 months is almost never enough in SaaS to get to a great product “enough” customers pay for. Do more of it. Find a way.

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How to Build a Go-to-Market Team for Your SaaS Company

User Pilot

Creating a killer go-to-market strategy is critical to the success of established SaaS companies as it is for new brands, and everything rises and falls on how robust your GTM team is. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks. Who is part of the GTM team?

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Product Team Structure – A Guide For SaaS Product Teams

User Pilot

How to choose the right product team structure for your SaaS? Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

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