SaaStr
JANUARY 15, 2025
While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.
SaaS Metrics
JANUARY 15, 2025
Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.
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Blulogix
JANUARY 17, 2025
By Kegham Khrigian How to Stop Revenue Leakage in Multi-Tier Channels For SaaS and MSP businesses, multi-tier channels are a critical growth driver. These ecosystems allow companies to reach new markets, scale operations, and build collaborative partnerships with resellers, distributors, and agents. However, with this growth comes complexityand with complexity comes the risk of revenue leakage.
Tom Tunguz
JANUARY 13, 2025
On Thursday January 30th :at 5:30 Pacific time, Office Hours will host Maggie Hott , GTM Leader at OpenAI. This Office Hours session will be held in person at SHACK15 in San Francisco & is for early-stage founders. Maggie will dive into mistakes founders make building GTM for AI companies ranging from hiring practices to pipeline building & pricing strategiesand provide actionable insights on how to avoid them.
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Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.
USIO
JANUARY 17, 2025
Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
BetterCloud
JANUARY 15, 2025
With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Get answers to these 7 key InfoSec questions when buying your next SaaS app.
Buffer Resources
JANUARY 13, 2025
In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto
Sparktoro
JANUARY 16, 2025
I used to log onto Twitter in the mornings and see people talking about a major brands latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day.
User Pilot
JANUARY 15, 2025
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? That often falls to the bottom of the to-do list.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
SaaStr
JANUARY 12, 2025
So when Microsoft paid $26 Billion to buy LinkedIn, it seemed like they were getting a pretty good deal. Fast forward to today, it looks like a great one. LinkedIn is at $17 Billion in ARR, still growing 10%, and its whole division is wildly profitable with 50%+ operating margins! There may be better M&A deals in the history of B2B. But there cant be too many better ones.
The Daily Egg
JANUARY 15, 2025
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.
Tom Tunguz
JANUARY 11, 2025
Despite holding a staggering $370b war chest in 2025, tech giants aren’t racing to acquire companies they’re too busy building their AI empires, one data center at a time. Microsoft hasn’t acquired a company since January 2023. Two of Google’s reported acquisition overtures, Wiz & Hubspot , were scuttled. This focus elsewhere creates an opportunity for mid-market players to lead the M&A wave of 2025.
Blulogix
JANUARY 15, 2025
By Kegham Khrigian Empowering Your Channel Partners: The Key to Revenue Growth For SaaS and MSP businesses, channel partners are more than just intermediariestheyre strategic assets that can significantly amplify your reach and revenue. But while channel ecosystems offer immense potential, they also present unique challenges. Without the right strategies, tools, and processes in place, these relationships can falter, leading to inefficiencies, lost revenue, and strained partnerships.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
JANUARY 11, 2025
"Software engineers working in AI earned 48% more than the average software engineer at the company, according to a payroll spreadsheet shared with BI." [link] — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 11, 2025 So a newer issue that is discussed a lot at start-up board meetings and investor meetings is AI Engineer comp.
The Daily Egg
JANUARY 14, 2025
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.
BetterCloud
JANUARY 13, 2025
External file sharing can be a blessing and a curse. On the one hand, it’s incredibly convenient for collaboration. On the other hand, it can quickly spiral out of control if not managed properly. IT and security teams of all sizes have formalized file sharing governance strategies to safeguard data and maintain compliance. However, enforcing these policies is where most struggle.
Blulogix
JANUARY 14, 2025
By Kegham Khrigian From ERP to Agile Monetization: A Roadmap for SaaS Growth For SaaS companies, staying competitive requires agility. Whether its adapting to customer demands, launching new pricing models, or scaling into new markets, agility enables growth. But for many SaaS businesses, legacy ERP systems create significant obstacles. ERP systems were designed for simpler times when revenue models were static, and customer needs were less dynamic.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
SaaStr
JANUARY 15, 2025
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!
The Daily Egg
JANUARY 17, 2025
8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.
Inturact
JANUARY 13, 2025
When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.
Blulogix
JANUARY 13, 2025
By Kegham Khrigian The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue Managed Service Providers (MSPs) face a unique combination of challenges in todays fast-evolving business landscape. The very structure that allows them to scalemulti-tier channels, usage-based pricing, and complex service offeringsalso introduces significant operational complexity.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
JANUARY 14, 2025
Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate? In my experience the one most founders get wrong is how much more employees cost post-initial traction and after your first round of VC financing. And how much that dramatically drives up the burn rate and cost of doing business. Dramatically. This especially bites founders that get pretty far bootstrapping.
The Daily Egg
JANUARY 15, 2025
Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.
ChurnZero
JANUARY 17, 2025
You drive sustainable growth. But your CFO holds the keys. And its all too likely that your two teams operate in silos, speaking different numeric languages and prioritizing distinct objectives. When your CFO doesnt see the direct link between customer success and the financial metrics they track, its harder to persuade them to invest in CSwhich can ultimately lead to preventable churn.
The Moz Blog
JANUARY 17, 2025
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
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Codebases evolve rapidly, and your test automation should keep pace. However, many teams struggle with brittle scripts and growing test debt, which hinder delivery and increase risk. This guide illustrates how engineering leaders leverage AI to enhance the resilience and scalability of testing. You will discover how AI can automatically generate and maintain test cases, adapt to changing applications, and identify high-risk areas before problems reach production.
SaaStr
JANUARY 17, 2025
So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.
Blulogix
JANUARY 14, 2025
By Kegham Khrigian Unlock Growth in 2025: 9 Smart Strategies to Tackle Billing Complexity Managing subscription complexity is no longer a back-office issueits the key to unlocking growth in 2025 As businesses face increasing challenges from usage-based pricing, multi-tier partnerships, and evolving customer demands, outdated billing systems are no longer sustainable.
Unbounce
JANUARY 15, 2025
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
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