Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales

SaaStr

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.

Scale 274
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How to Improve Your ARPA Metric With Pricing Strategies

SaaS Metrics

Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.

Pricing 52
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How to Stop Revenue Leakage in Multi-Tier Channels

Blulogix

By Kegham Khrigian How to Stop Revenue Leakage in Multi-Tier Channels For SaaS and MSP businesses, multi-tier channels are a critical growth driver. These ecosystems allow companies to reach new markets, scale operations, and build collaborative partnerships with resellers, distributors, and agents. However, with this growth comes complexityand with complexity comes the risk of revenue leakage.

Revenue 59
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Building GTM for AI : Office Hours with Maggie Hott

Tom Tunguz

On Thursday January 30th :at 5:30 Pacific time, Office Hours will host Maggie Hott , GTM Leader at OpenAI. This Office Hours session will be held in person at SHACK15 in San Francisco & is for early-stage founders. Maggie will dive into mistakes founders make building GTM for AI companies ranging from hiring practices to pipeline building & pricing strategiesand provide actionable insights on how to avoid them.

AI 130
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Harness the Full Power of Integrated Payments to Drive Revenue

Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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The Growing Role of ACH Payments in Subscription-Based Businesses

USIO

Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap

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Buying your next SaaS app: Get answers to 7 key InfoSec questions

BetterCloud

With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Get answers to these 7 key InfoSec questions when buying your next SaaS app.

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Resources

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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The Digital Watercooler is Gone

Sparktoro

I used to log onto Twitter in the mornings and see people talking about a major brands latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day.

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12 Onboarding Emails You Can Learn From + Practical Tips

User Pilot

Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? That often falls to the bottom of the to-do list.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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LinkedIn: The Greatest B2B Acquisition of All Time?

SaaStr

So when Microsoft paid $26 Billion to buy LinkedIn, it seemed like they were getting a pretty good deal. Fast forward to today, it looks like a great one. LinkedIn is at $17 Billion in ARR, still growing 10%, and its whole division is wildly profitable with 50%+ operating margins! There may be better M&A deals in the history of B2B. But there cant be too many better ones.

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Direct Response Marketing vs Branding: When to Use Each

The Daily Egg

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Branding 244
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Tech's $370B Paradox: Why Cash-Rich Giants Might Not Lead 2025's M&A Race

Tom Tunguz

Despite holding a staggering $370b war chest in 2025, tech giants aren’t racing to acquire companies they’re too busy building their AI empires, one data center at a time. Microsoft hasn’t acquired a company since January 2023. Two of Google’s reported acquisition overtures, Wiz & Hubspot , were scuttled. This focus elsewhere creates an opportunity for mid-market players to lead the M&A wave of 2025.

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GTM 129: 6 Proven Tactics Driving B2B Growth

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

B2B 97
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Microsoft Pays Its AI Engineers 48% More. What About You?

SaaStr

"Software engineers working in AI earned 48% more than the average software engineer at the company, according to a payroll spreadsheet shared with BI." [link] — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 11, 2025 So a newer issue that is discussed a lot at start-up board meetings and investor meetings is AI Engineer comp.

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137 Power Words That Every Well-Paid Writer Knows

The Daily Egg

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.

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AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

The Moz Blog

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

AI Search 108
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Empowering Your Channel Partners: The Key to Revenue Growth

Blulogix

By Kegham Khrigian Empowering Your Channel Partners: The Key to Revenue Growth For SaaS and MSP businesses, channel partners are more than just intermediariestheyre strategic assets that can significantly amplify your reach and revenue. But while channel ecosystems offer immense potential, they also present unique challenges. Without the right strategies, tools, and processes in place, these relationships can falter, leading to inefficiencies, lost revenue, and strained partnerships.

Revenue 52
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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5 Interesting Learnings from Cloudflare at $1.7 Billion in ARR

SaaStr

So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!

Scaling 273
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8 Seductive Vanity Metrics You Will Burn Money Chasing

The Daily Egg

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.

Metrics 130
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Taming the wild west: Regaining visibility in your file sharing environment

BetterCloud

External file sharing can be a blessing and a curse. On the one hand, it’s incredibly convenient for collaboration. On the other hand, it can quickly spiral out of control if not managed properly. IT and security teams of all sizes have formalized file sharing governance strategies to safeguard data and maintain compliance. However, enforcing these policies is where most struggle.

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From ERP to Agile Monetization: A Roadmap for SaaS Growth

Blulogix

By Kegham Khrigian From ERP to Agile Monetization: A Roadmap for SaaS Growth For SaaS companies, staying competitive requires agility. Whether its adapting to customer demands, launching new pricing models, or scaling into new markets, agility enables growth. But for many SaaS businesses, legacy ERP systems create significant obstacles. ERP systems were designed for simpler times when revenue models were static, and customer needs were less dynamic.

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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?

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Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate?

SaaStr

Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate? In my experience the one most founders get wrong is how much more employees cost post-initial traction and after your first round of VC financing. And how much that dramatically drives up the burn rate and cost of doing business. Dramatically. This especially bites founders that get pretty far bootstrapping.

Startup 274
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6 Link Prospecting Methods That Work and 5 That Don’t

The Daily Egg

Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.

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How a Marketing Agency Used AI to Design their Lead Scoring System in HubSpot

Inturact

When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.

AI 59
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The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue

Blulogix

By Kegham Khrigian The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue Managed Service Providers (MSPs) face a unique combination of challenges in todays fast-evolving business landscape. The very structure that allows them to scalemulti-tier channels, usage-based pricing, and complex service offeringsalso introduces significant operational complexity.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.

Scale 293
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Key Features of Salesforce CPQ That Outperform Microsoft Access

SaaS Metrics

Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.

Metrics 52
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CloudKettle: Year 10 By the Numbers

CloudKettle

This blog post is the continuation of a tradition that began soon after CloudKettle was founded. As part of the culture of transparency that was key to the CloudKettle culture we showed our homework, so to speak. Each year we shared the numbers for the world to see, detailing our growth, who we served, our […] The post CloudKettle: Year 10 By the Numbers appeared first on CloudKettle.

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