SaaStr

AUGUST 22, 2023

Your market research is probably wrong, or at least off. I also almost died when I had great — but dis-aligned — co-founders. A great story of how Algolia worked hard here: How Algolia built a Culture-First Company around Ownership #2. Do more of it.

Interviewing 224

Interviewing Market Research Business Model Startup 224

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS 243

SaaS Market Research Interviewing Content Marketing 243

User Pilot

AUGUST 21, 2023

TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Leadership. Despite not being classed as a C-level position, product managers are often leading multidisciplinary initiatives that start with your developers and end with the sales team so confident leadership is a must.

Interviewing 98

Interviewing Underperforming Technical Team Management Sales Hiring 98

Tom Tunguz

JULY 28, 2018

Especially in such an expensive and competitive talent market. Research shows employees leave their jobs because of poor leadership and poor management. Talent is the largest investment of an early stage company. 80%+ of startup operating expense flows to compensation. Retaining these employees is good business.

Investment 140

Investment Management Compensation Market Research 140

User Pilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time. Leadership skills.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

User Pilot

JULY 23, 2023

Customer research and generating useful information for creating a competitive advantage. Work with finance and leadership to manage the budget allocated for GTM activities and ensure cost-effectiveness. Product marketer A product marketer specializes in understanding and driving demand for products and services.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

SaaStr

OCTOBER 10, 2022

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

Scale 267

Scale Sales Hiring Marketing Venture Capital 267

User Pilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. What does a product marketing manager do? That has to come from individuals with passion.”

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

Totango

JULY 15, 2021

But in order to do this effectively, CS teams need representation and leadership at the executive level. The COO may be tasked with managing a variety of issues for the company, including financial growth, development, sales, marketing, research and human resources.

Sales Hiring 123

Sales Hiring Customer Success Market Research Leadership 123

User Pilot

JULY 17, 2023

Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy. They play an important role in product launches. Pros and cons of the structure: Self-sufficiency.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

How To Buy Saas

DECEMBER 11, 2023

The hiccup often comes down to a shaky grasp of the market landscape, which can be a byproduct of skimming through market research or having only a superficial understanding of the consumer. However, it’s not necessarily about bad business ideas – far from it.

Business 40

Business Underperforming Technical Team Interviewing Leadership 40

User Pilot

AUGUST 13, 2023

Here are some more benefits to consider: Maximize customer value and satisfaction By using a methodical approach to prioritize features based on customer feedback , market research, and user data, product managers can identify features that are most aligned with customer needs and preferences.

Scale 98

Scale Development Market Research Onboarding 98

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Before you dive into creating your app, you first need to get a lay of the land. Who is your target audience?

Payment Methods 144

Payment Methods Payment Solutions Payments Sales Hiring 144

User Pilot

DECEMBER 13, 2023

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. The odds are that it’s not the UX designer or product manager who is responsible for company-level goals but senior leadership.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

User Pilot

JANUARY 8, 2024

Use YouTube marketing to reach relevant audiences Develop informative and engaging videos related to your product or industry. This could include tutorials, product demos, customer success stories, thought leadership, and any other related content. Focus on the right customer acquisition channels. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

AUGUST 23, 2021

Why You Should Follow Gary: With video content that delivers day after day, Gary sounds off on the latest trends, serving as a weathervane for the digital community, as well as informational videos about leadership and self-care. Niche: Digital marketing with a side of entrepreneurship. Niche: Market research.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

Neil Patel

MAY 4, 2021

The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Kantar Marketplace.

Marketplace as a Service 76

Marketplace as a Service Data Technical Review Marketing 76

SaaSHolic

MAY 5, 2023

AI’s role in market research was discussed, noting that while tools refreshing market research daily don’t currently exist, SEMrush is exploring AI applications for understanding audiences in real-time. Effective leadership communication is essential to ensure fairness and equality across global workforces.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

OpenView Labs

MARCH 4, 2019

In my customer-facing leadership roles at large companies such as Microsoft, at startups of all sizes and at my consulting clients, I have often seen customers who use less than 20% of the features in the application. We used thought leadership to educate customers on the product category and show our leadership.

Customer Success 61

Customer Success SMB Sales Hiring Onboarding 61

GetUplift

FEBRUARY 14, 2024

2 Relying on the ‘HIPPO’ too much — without doing supporting market research More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion). If you want your customers to be able to differentiate you from your competitor, you need a strong messaging strategy. #2

B2B 65

B2B Technical Review Payment Solutions Scale 65

Neil Patel

DECEMBER 4, 2020

No one expects you to be perfect, but getting any idea off the ground requires leadership, and people expect leaders to be confident. Start by getting to know who your audience really is and do some market research. It can kill even the best ideas. So work on it. Then, it’s time to start digging in. And if you do flop?

Sales Hiring 145

Sales Hiring Investment Travel Market Research 145

Neil Patel

FEBRUARY 23, 2021

In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. This is a gold mine of market research , and it’s completely free. What Are Niche Communities?

Social Media 124

Social Media Artificial Intelligence Branding Software Review 124

FastSpring

SEPTEMBER 21, 2018

When it comes to thought leadership, it’s all about finding ways to connect with your audience and deliver the information that they find most relevant. While there’s no silver bullet to a successful SaaS launch, here are some helpful guidelines to follow: Understand your customer through market research.

Social Media 69

Social Media Sales Funnel Marketing SaaS 69

SmartKarrot

FEBRUARY 21, 2023

Provide Customer Success Teams with leadership and mentoring to keep them inspired, engaged, and motivated. knowledge of market research, consumer feedback, and user requirements. serve as a point of contact for difficulties, and give the team direction and leadership. commercial expertise in upselling and/or renewals.

Customer Success 19

Customer Success Merchant Services Sales Recruiting Sales Hiring 19

Sales Hacker

OCTOBER 16, 2020

I noticed that over the last fiscal year, the company had pumped in an additional $188 M (33% increase) of marketing dollars in their go-to-market initiatives as they were looking to bring new products to market. Lastly, look at the press releases and news sources. I uncovered that the CEO is focused on profitability in 2021.

Enterprise 104

Enterprise Payment Methods Payment Services Sales Hiring 104

The Marketing & Growth Hacking Publication

APRIL 26, 2019

Given this short history, it may be easy to sketch the company’s leadership as college-educated hippies, protesting on the street corner for one environmental cause or another. First, Do Your Research The first step in crafting a brand identity as focused and relatable as Patagonia is to do your market research.

Branding 40

Branding Social Media Growth Hacking Market Research 40

Neil Patel

FEBRUARY 13, 2023

Business owners and leadership teams should adopt a new mindset of growth and opportunity to make these changes feasible. Some marketing basics to keep in mind include: Understanding customer needs. Conducting market research. And you know what? Developing a consistent brand and message.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Sales Hacker

SEPTEMBER 24, 2018

The Journal of Marketing Research has called Influence “among the most important books written in the last ten years.”. Based on decades of peer-reviewed research, Cialdini explores the psychology of why people say “yes,” then provides practical ways to leverage this knowledge in business and beyond. Cialdini, Ph.D. Simplified.

Underperforming Technical Team 67

Underperforming Technical Team Sales Strategy Innovation 67

User Pilot

JANUARY 14, 2024

The Vice-President of Product is a part of the senior leadership team and they are responsible for the overall product strategy and vision across the entire business. The main goal of the product manager is to build products that fill a market gap, satisfy user needs and wants , and drive business goals. What is a product manager?

VP of Engineering 105

VP of Engineering Management Underperforming Technical Team Compensation 105

ChurnZero

JUNE 21, 2019

They spend countless hours establishing key performance metrics and enforcing the appropriate disciplines so their marketing and sales teams can bring in leads and close deals to drive revenue and growth. And so, map out that journey of what you think it is.

Revenue 73

Revenue Scale Customer Success Customer Support 73

Sales Hacker

SEPTEMBER 11, 2020

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. Additional growth signals to look out for: Recent leadership hires. So let’s unpack what each funding round looks like (I promise this is all important). Funding rounds. Intent surges.

Outsourcing Services 77

Outsourcing Services Scale Startup Outsourced Development 77

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SmartKarrot

JANUARY 21, 2021

By understanding market research and customer feedback , product managers need to define requirements and features of the product. Another responsibility of SaaS product managers includes undertaking marketing activities. Since marketing activities are the base of product success , this is a key function.

Management 11

Management SaaS Scale Underperforming Technical Team 11

ProfitWell

APRIL 29, 2020

Define your buyer personas by thinking about their personal backgrounds, role in the company, daily challenges, expectations from leadership, etc. Overall, this strategy requires minimal resources to execute, demands little market research, but provides full coverage of your total cost and a consistent rate of return.

Pricing 52

Pricing Subscription Payment Features Airlines 52

User Pilot

JANUARY 20, 2024

The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. Use customer and market research insights to clarify your value proposition, focusing on how the product addresses customer needs and stands out from competitors.

Communication 100

Communication Social Media AI Search Branding 100

SaaStr

NOVEMBER 19, 2019

When we actually did our market research, we found that 80% of physical therapists were still using and documenting on pen and paper back in 2007. When we took our first round of funding in, in 2010 we committed to a marketing strategy that really solidified that thought leadership in terms of content marketing and digital marketing.

Scale 166

Scale SMB VP of Engineering Leadership 166

ChurnZero

JUNE 22, 2021

Their mission is to improve lives through learning and it’s the largest online destination that help students and businesses gain skills from expert instructors teaching over 155,00 online courses on topics from programming to leadership to Customer Success. Format: 1 hour on-demand video.

Customer Success 92

Customer Success Churn Consulting Marketplace as a Service 92