Unbounce

MARCH 2, 2020

Keep reading to see what I learned in the process, some examples you can use for inspiration, and some tips on how to optimize your SaaS landing pages like a pro this year. SaaS landing pages have changed a lot over the last 10 years. You need to use authentic visuals that show visitors they can really trust your brand. It’s no easy task.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Buffer Resources

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels.

Scale 88

Scale Sales Funnel Development Social Media 88

Intercom, Inc.

MAY 6, 2019

Increase your product magnetism – Show how well your product solves the prospect’s problems. Increase your product magnetism – Show how well your product solves the prospect’s problems. Luckily, there are ways to convince them to make a switch and increase your product adoption. What is product adoption?

Onboarding 196

Onboarding Marketing Metrics Strategy 196

Unbounce

NOVEMBER 21, 2021

Time to pat yourself on the back and let the leads come in, right? You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. What Does Lead Generation Look Like in Email Marketing?

Marketing 127

Marketing Mobile Branding Subscription 127

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page? A lead capture page is a type of landing page that offers your audience something in return for their email address or other information.

Social Media 145

Social Media Advertising Branding Engineering 145

Neil Patel

DECEMBER 8, 2021

Use the goals of your FAQ pages, including all the reasons provided above, to guide your strategy. Let’s look at an example. Make sure to answer those questions, but also provide ample CTAs to capture those warm leads. Whether you realize it or not, your customers have a lot of questions. 7 Tips for Effective FAQ Pages.

Systems Review 129

Systems Review Branding Engagement Customer Support 129

Neil Patel

JANUARY 13, 2022

By the end of this guide, you’ll be able to use these strategies, too. A great example is adding scratch-off tickets to email marketing campaigns. More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. It’s engaging.

Marketing 120

Marketing Branding Engagement Strategy 120

Sales Hacker

MAY 8, 2019

Giving your sales team highly qualified leads. Providing Sales Team With Highly Qualified Leads Through Highly Relevant Content Assets. The better your leads, the better your chances of closing. When it comes to leads, SaaS sales teams face two major challenges: The first challenge is not having access to highly qualified leads.

Underperforming Technical Team 110

Underperforming Technical Team Sales SaaS Forecasting 110

Crafty CTO

OCTOBER 17, 2023

He’s also strongly attracted to Old Things, so, for example, he snagged and regularly wears most of my father’s outerwear including an enormous ’70s-era Eddie Bauer winter parka and a tired out, ugly-as-sin L.L. My son John and his wife Julie were able to join us for one of our weeks. Bean fleece.

Scale 52

Scale Compensation Startup Mobile 52

Intercom, Inc.

JUNE 2, 2022

Elizabeth currently leads Strategy and Research and Development for Service & Hospitality at Chick-fil-A and has been a professional speaker for over a decade. It’s all about having the right mindset, taking ownership of your abilities, and doing what’s in your power to drive positive experiences for customers.

Innovation 223

Innovation Development Team Review Marketplace as a Service Entrepreneurship 223

Sales Hacker

JUNE 27, 2018

Here’s a great example of why and how this works. Why Not Burning Bridges Matters (An Example). I know what you’re thinking. How to walk away from a business deal.? Wish I had the luxury to have a few of those…”. As salespeople, and especially as salespeople in today’s world, the pressure is greater than ever to deliver.

Business 65

Business Marketplace as a Service Sales Enterprise 65

Sales Hacker

JULY 15, 2019

If you use templates, use them as a guide. COLD EMAIL EXAMPLES: The 6 Best Cold Emails Ever Sent – And Why They Worked. Offering a preview of a new report or guide. Let’s dive in, shall we? THE BASICS. Email best practice applies to every email you send, regardless of its temperature. Be Friendly. Be friendly.

Forecasting 92

Forecasting Branding Social Media Sales 92

GetUplift

JANUARY 26, 2020

At GetUplift, it all starts with the lead magnet. . To be honest, I’m not a huge fan of the term “lead magnet.” . That’s partially because – a lot of the time – lead magnets SUCK. . Meet the (pointless and irritating) lead magnet. How not to create a lead magnet.

Social Media 130

Social Media Travel Sales Hiring Benchmarks 130

Unbounce

JUNE 8, 2020

More importantly, do you have a way to capture those leads while they’re on your site? It’s possible you have qualified leads covertly browsing your online shop or poking around your features page at this very moment. With an irresistible lead magnet. The Power of Lead Magnets for Ecommerce and SaaS.

SaaS 139

SaaS Data Education Marketing 139

Unbounce

AUGUST 10, 2021

For example, a single text field will perform differently from a form with multiple fields, depending on your page layout and brand. Despite the constant barrage of shiny new apps and social platforms out there, email marketing has still got it. In fact, 77% of marketers are seeing more email engagement than ever before in 2021.

Branding 137

Branding Marketing Metrics Engagement 137

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. This s**t works, until it doesn’t.

Marketing 52

Marketing Entertainment Interviewing Underperforming Technical Team 52

Neil Patel

MARCH 28, 2023

However, with so many online options, where do you go to find potential leads? For example, let’s say that your organization recently introduced a new coffee brand. These people are usually pre-qualified leads because they’re already interested in your topic. Getting traffic is easy with ad copy. Improving your conversion rates?

Advertising 145

Advertising Mobile Branding Software Review 145

User Pilot

MAY 9, 2024

From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. Employ onboarding checklists to guide users to activation step-by-step. The article will teach you how to design an onboarding strategy for your SaaS. Measure success and iterate.

SaaS Payments 52

SaaS Payments Payment Services Onboarding Payment Solutions 52

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why."

Marketing 145

Marketing Interviewing Branding Consulting 145

Baremetrics

MARCH 23, 2020

In this guide, we’re going to go over seven strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it. For example, if you had a 5% monthly user churn rate, that means each month 5% of your customer base is canceling. One founder told me the key to how he was able to achieve 0.1%

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

GetUplift

MAY 15, 2019

And if you want to jump to specific sections, here’s your section guide: Optimize your website for conversions. Then we’ll talk about using social media to uncover different types of social proof you can use (with examples of how successful brands use it and how you can use it too.). By what’s going on in our lives.

Social Media 59

Social Media Software Review Interviewing Branding 59

Neil Patel

JUNE 14, 2021

Survey Your Current Customers and Leads. Understanding the customer journey and their needs is critical to making great content, but it’s not the only strategy you’ll need to draw in new customers and leads. Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup.

Startup 140

Startup Strategy Marketing Social Media 140

GetUplift

MARCH 13, 2021

Those up there, are the never ending messages we get on webinars, blog posts, guides and paid programs about the urgency of having an email list. “Grow your email list”, “Your email list is the most important commodity you own”, “Email marketing is the most high-converting channel for business”, “You don’t have an email list???”.

Sales Hiring 73

Sales Hiring Software Review Sales Branding 73

Unbounce

AUGUST 8, 2019

A squeeze page example built using Unbounce. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason. Content isn’t long-lasting, it’s evergreen.

Growth Hacking 111

Growth Hacking Interviewing Communication Leadership 111

Neil Patel

OCTOBER 13, 2020

In this article, I’ll guide you through six steps to create an effective list post. For example, I created this listicle about how to use TikTok in marketing. I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. What is a Listicle? Why are Listicles So Popular?

Content Marketing 143

Content Marketing Social Media Engineering Branding 143

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s vital to guide your visitors as they go through each stage of the buying process. That is the action button you should be focusing some energy on for quality lead generation.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

Unbounce

MARCH 23, 2021

We have plenty of tips and examples lined up to help you write effective landing page headlines without overthinking it. For example, Mooala introduces their odd-but-delicious-sounding beverage with this self-aware statement: “Bananamilk. This lesson is vital for lead gen pages with opt-in forms. That would be way too easy.

Transportation 145

Transportation Branding Social Media Communication 145

Unbounce

FEBRUARY 17, 2021

Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce. If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145

How To Buy Saas

FEBRUARY 11, 2021

Your subscribers are your ‘soft leads’ which can then be coaxed through your sales funnel, with the ultimate goal of converting as many subscribers as possible into sales. For example: ‘Sign Up To Our Newsletter To Win A Year’s Free Subscription To Our Website’. As marketers often say, ‘the money’s in the list’. Studies show the.

Social Media 52

Social Media Sales Funnel Strategy Subscription 52

Neil Patel

OCTOBER 1, 2021

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. For a small website with a goal of maximizing organic traffic, for example, three to four new posts per week is recommended. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy.

Social Media 135

Social Media AI Search AI Content Marketing 135

Unbounce

APRIL 14, 2020

And the most successful examples aren’t just pretty to look at—they also nail three super important principles. Cleverly lead visitors through consideration, towards conversion. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Take this example from ActiveCampaign. ActiveCampaign.

B2B 145

B2B Software Review Technical Review AI Search 145

Unbounce

MAY 1, 2019

But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? Using SaaS PPC for Lead Nurturing. What does top-of-funnel lead nurturing for SaaS include, exactly? For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

AUGUST 30, 2023

With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

Unbounce

JUNE 30, 2020

Just take this landing page of David Lawrence and John Lawrence’s Smarter Marketer , for example: Image courtesy of Rocket. Landing pages are handy for all authors, no matter your end objective: If you have an ebook as a lead magnet, your book landing page will drive visitors to a signup form that captures email addresses.

Social Media 145

Social Media Consulting Interviewing Marketing 145

Unbounce

JULY 2, 2019

Given its efficiency at attracting new leads and nurturing existing ones , content marketing is a perfect opportunity for you to respond to your prospects’ needs in a unique way. An Example of Interactive SaaS Marketing. According to Statista , this year its value is predicted to reach around $124.53 billion worldwide.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Unbounce

SEPTEMBER 29, 2020

That’s where a guide like this one can help. For example, you might use a naming convention along the lines of PRODUCT_CAMPAIGNTYPE_GEOGRAPHY. LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. Running Your First LinkedIn Advertising Campaign.

Advertising 145

Advertising Healthcare Social Media Venture Capital 145

Chart Mogul

JUNE 25, 2020

Today, you’ll learn how to successfully pitch media outlets and how to create an automated lead funnel with the traffic you get. For example, a journalist might interview you or write about your product updates or funding rounds. PR (done in the right way) will: Earn you media mentions, brand awareness, and high-quality leads.

SaaS 101

SaaS Business Content Marketing Construction 101