article thumbnail

How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

article thumbnail

How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. That’s why getting the right leadership in place is so important.

Scale 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

. “Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. And without that context, you lose out.” What do we value?”

article thumbnail

Hacks For Founders Of High-Growth Startups With DigitalOcean’s CEO Yancey Spruill

SaaStr

Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off. Know when to diversify leadership. Focus on the long-term, and be willing to create a leadership that can handle the tasks ahead.

Startup 243
article thumbnail

Scaling Past $10M ARR: Listening to the Market and Defying Tradition with WorkRamp CEO Ted Blosser (Video)

SaaStr

But the drive and passion remained, and leadership didn’t give up. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Leadership introduced a high-velocity playbook and refocused the company downstream. Sometimes it can take longer.”

Scale 191
article thumbnail

The 4 Leadership Practices of Exceptional CEOs

OpenView Labs

When entrepreneurs start a company, they definitely think about product, customers and product-market fit. What they often forget to think about is the critical component of building their company: their personal leadership. Self-leadership. Invest in self-awareness to build your foundation of leadership.

article thumbnail

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Pick your strategies, invest in them, and start tiering. It won’t work.

AWS 199