Remove compliance Remove Investment Remove Leadership Remove Product Marketing
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Pick your strategies, invest in them, and start tiering. It won’t work.

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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. This insight led Deel to focus on solving payments and compliance. If you find a product market fit, take your business global early.”

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Product-market fit has been really important. I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. It was initially compliance focus. That’s when we found product market fit.

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

Make Investments Across the Board, and Make a Plan for the Resources You Have. Global expansion requires strong business partners in all functions, and committed investment across the board. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy.

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From Idea to IPO: All the Milestones Between You and the Public Market

OpenView Labs

Milestone: First traction and product-market fit . At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. Hubspot’s CCO on go-to-market success.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Then also went into venture capital where I invested in API first products. Then we can use the security and compliance and control that IT would actually buy into to control those accounts. For some context as well, I actually worked with Niall when I was at Box back in the day as a founding member of the platform team there.

Payments 124
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

And so much time, quarters and quarters spent on recruiting, spent on fundraising, spent on kind of kicking the can down the road on major issues around things as fundamental as what does it really look like to have product market fit in this market? Really it’s more like product market fit solves all problems.