Remove Investment Remove Leadership Remove Marketplace as a Service Remove Product Marketing
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

So essentially building the first operating system for corporate learning and development teams in bringing thought leadership community best practices around the LearnOps category. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And it wasn’t.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

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Building a System for Growth

OpenView Labs

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? The relationship between monetization and marketing.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Andrey explains why embracing the professional services sector in a unique way has paid dividends. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment. So what was the spur for you to make that move? Andrey: Exactly.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Then also went into venture capital where I invested in API first products. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. Ceci Stallsmith : So, we want to … Oh, here’s who we are.

Payments 124
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What Type of Job is This: My First Year as Chief Product Officer

Casey Accidental

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.