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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. ” on a scale of “Very Easy” to “Very Hard.”

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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. . Creating an integrated prospect journey.

Scale 257
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3 CEO Lessons in Scaling Enterprise CX with HubSpot’s CEO: SaaStr Podcast 475 and Video

SaaStr

In the age of the customer, how can growing companies scale their CX efforts over time and through expansion? Ginger Conlon, the Director of Thought Leadership at Genesys, interviews Hubspot CEO, Yamini Rangan, about best practices in delighting customers and aligning efforts across the organization. #1 Key Takeaways.

Scaling 264
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Pricing Strategies to Combat Stagflation

FastSpring

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. But what about pricing?

Pricing 118
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Five Product Strategy Stages on the Path to $100M+ from Pendo

SaaStr

They started off by interviewing internal teams to understand the pain they felt as our product grew and changed. The prior stages were all about scaling our core product and our product function. 75-$100M+: Scale and structure your org to reflect your multi-horizon strategy. It was brutal.

Strategy 283
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5 Customer Marketing Strategies Guaranteed To Grow Your Business with Tara Robertson, CMO at Bitly (Pod 654 + Video)

SaaStr

But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. For companies that already have customers, you can conduct interviews and surveys. That’s how you want to think about scaling 1:many.

Scale 232
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Are You Interviewing 50+ Years Young SaaS Veterans? You Should Be.

SaaStr

The software sure looks a lot different: But not that much in terms of overall approaches to scaling has really changed, so long as you have kept up with technology changes. If nothing else, challenge yourself to interview several decade+ veterans for each open position. The post Are You Interviewing 50+ Years Young SaaS Veterans?