Mucker Capital

OCTOBER 10, 2023

SDR Strategy & Model Checklist In the intricate world of sales development, finding the balance between art and science is crucial for a startup's success. Instead, identifying a narrow target market and focusing efforts there is key, especially for startups with limited resources.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

SaaStr

OCTOBER 11, 2022

Great sessions on PLG, growth marketing and demand gen. So if no one’s heard of your startup, bring a co-presenter everyone has heard of! CROs at well-known Cloud leaders. Hands-on session on How to Do “X” Better. What we don’t really need are vendor commercials and self-promotional content.

Cloud 205

Cloud Growth Marketing Startup Branding 205

SaaStr

OCTOBER 15, 2022

The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. — Jamin Ball (@jaminball) October 14, 2022.

Startup 246

Startup Cloud Growth Marketing SaaS 246

SaaStr

SEPTEMBER 3, 2023

Most recently, Penati was the founder and chief advisor at Penati and Partners, a marketing and communications consultancy that worked with startups and nonprofit organizations. Previously, he served as Weber Shandwick’s Western Region president from 2014-2019, managing a staff of 200 people.

Consulting 204

Consulting Communication Startup Branding 204

SaaStr

SEPTEMBER 10, 2023

Other than your own, what app would you never let anyone take away from you no matter what: Google Workspace is a necessity for me. #4. What’s your top “undiscovered gem” — an app you love but others may not have heard of?

AWS 233

AWS compliance AI Startup 233

SaaStr

SEPTEMBER 24, 2023

Most recently, she was Head of Revenue Marketing at Asana, where she led demand generation, marketing operations, and product and sales-led growth business integrations for the Americas, EMEA, Japan and APAC businesses. Previously, she co-founded Fraiche Yogurt, a successful chain of yogurt stores in the Bay Area.

Marketing 256

Marketing Leadership Engineering Enterprise 256

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

ProfitWell

SEPTEMBER 30, 2019

Today, our pricing analysts look at more Peloton problems —and what that could mean for startup IPOs. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. His process for advising startups.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Tom Tunguz

APRIL 2, 2021

If an open source project is successful, the startup commercializing it will want to defend it from the monoclouds, who will inevitably compete at some point. Building an on-prem company means hiring field sales teams, solutions architects, field marketers. Third, expansion is exceedingly easy.

Cloud 272

Cloud Sales Hiring Banking Enterprise 272

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. The goal is to inflect the growth of the entire company over time. This is hard, and does not usually unlock easily.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

SaaStr

JUNE 3, 2022

5 Scale-Up Mistakes for Startups with Dave Kellogg. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA.

Mobile 225

Mobile Scale SMB Travel 225

SaaStr

JUNE 30, 2020

“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point? Directly explained the competitive differentiation and ROI.

Scale 199

Scale Marketing Startup Enterprise 199

Sales Hacker

OCTOBER 31, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hey Will, I often hear startup leaders tell me finding/keeping IT talent is hard. Join Kristina Finseth (Sr. Take 1: Scale?

Sales Recruiting 77

Sales Recruiting Sales Hiring Scale Engineering 77

SaaStr

MARCH 29, 2021

There are 1000s of startups any BigCo can and does partner with. But what about 25% of a smaller, but fast-growing startup where the integration is even tighter? Yes, everyone wants Salesforce, Google, Amazon, Shopify, etc. as a partner. But why would they partner with you? If you don’t know … they won’t. Or even more.

Payments 287

Payments Payment Solutions Payment Services Investment 287

Sales Hacker

FEBRUARY 9, 2024

. #3 Contingency planning, prioritizing efficiency Contingency planning and prioritizing efficient growth: If there’s anything these past few years have taught us, it’s the importance of efficient growth and how having a little extra padding for runway can be beneficial. Online Resource: How to rank #1 on G2 by Ryan Hart.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

SaaStr

AUGUST 11, 2021

Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Should I fire the team? No … take that concern and energy and instead bring in their boss. Top your team and see what happens. Until then: First, start measuring things.

Sales Hiring 265

Sales Hiring Marketing Leadership Metrics 265

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

SaaSHolic

MAY 5, 2023

The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The article also emphasizes the importance of big ideas, patience, resilience, and support within the ecosystem for the success of Latin American startups.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Because at a startup, you figure out how to be scrappy and get things done.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Sales Hacker

MAY 23, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Outsourcing Services 75

Outsourcing Services Scale Sales Hiring Outsourced Development 75

Intercom, Inc.

JUNE 27, 2018

We’ve just launched our latest book, The Growth Handbook. Whether you’re at an early stage startup contemplating life after the TechCrunch bump, or a more mature business with many millions in ARR, your company’s survival depends on finding a sustainable answer. Rachel Hepworth, Head of Growth Marketing at Slack.

Acquisition 157

Acquisition Retention Metrics User Experience 157

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JULY 13, 2022

Startup product managers will learn a lot from the Review – blog from the First Round. OpenView Venture Partners’ blog offers insights into the financial side of running a startup. Interesting Articles: How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups. Hacker Noon. Mind the Product.

Technical Review 94

Technical Review Management Leadership Systems Review 94

Sales Hacker

JUNE 6, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Usually this is because partnerships require resources startups don’t have. Join Kristina Finseth (Sr. would you want to explore it?

Scale 82

Scale Underperforming Technical Team Acquisition Scaling 82

SaaStr

MARCH 24, 2021

Q: What are your thoughts about Prince Harry’s new job as Chief Impact officer at BetterUp (startup)? I think it’s smart: BetterUp seems to be the highest-valued, and likely the largest and fastest-growing next generation start-up in the coaching space. It’s a space that used to seem niche and sleepy but has exploded the last few years.

Scale 221

Scale Social Media B2C Leadership 221

SaaStr

APRIL 11, 2020

How can you double the organic searches for your startup? We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. What can you do to 5x your traffic? Grow presence. Grow brand. Be everywhere that matters. Sponsor digital events. Do more with your partners’ partner programs.

Revenue 314

Revenue Healthcare B2B Branding 314

SaaStr

FEBRUARY 22, 2022

The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. So the mistake I see 50%+ of founders make is finally finding a VPM they really love. And that is great. Just — not for their deal size. ads and SEO.

Sales Hiring 277

Sales Hiring Growth Hacking B2C SMB 277

SaaStr

NOVEMBER 5, 2021

Because it can be gamed a bit, and because even small differences can dramatically impact your burn rate, I see the #1 issue is startups burning way more than they expected even with a 1.0+ Magic Number doesn’t mean you don’t need to carefully monitor your sales and marketing expenses. It can be gamed. Magic Number.

Scale 264

Scale SaaS Acquisition Benchmarks 264

SaaStr

NOVEMBER 22, 2021

There are about 20,000 active SaaS companies today, startups, pre IPO. Okay, you’re small, you’re early, you’re a startup, there’s so much you want to do to raise awareness. But now you’re at a startup and that’s not your reality. So let’s take a look at the numbers. Raising awareness.

B2C 283

B2C Scale Consulting Software Review 283

SaaStr

OCTOBER 30, 2021

Four years ago, after launching and failing my first startup I realized I had a lot to learn. However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. 7 Tips to get 7,000 Customers.

Scale 263

Scale Sales Hiring Sales SMB 263

Tom Tunguz

SEPTEMBER 20, 2016

These enormous businesses can’t sustain the same growth rates as their smaller revenue peers in both SMB and Enterprise, and so they receive a slightly smaller multiple. A SaaS startup at scale is going to be valued by its growth, market size, and long term prospects, irrespective of how many customers of what size it acquires.

SMB 100

SMB Scale SaaS Marketing 100

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 92

Growth Marketing Marketing Growth Hacking SaaS 92

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. Then, I started consulting.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

SaaStr

NOVEMBER 28, 2020

A related, deeper dive here: 15+ of The Top Sales & Marketing Mistakes SaaS Startups Make. Your VP Marketing Has To Have a Quota, Too. . ……… More and more detail on the topic from the SaaStr Spring Soiree in the video below: Good leads image from here. note: an updated SaaStr Classic post).

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

Point Nine Land

APRIL 24, 2019

Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. This week, we’ll be at the Growth Marketing Conference in Toronto continuing to help growth leaders understand why retention is the new acquisition.

Retention 76

Retention Strategy Sales Hiring Scale 76

OpenView Labs

DECEMBER 21, 2020

More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1: We’ll see fintech startups turning into true platforms.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Intercom, Inc.

DECEMBER 12, 2019

Instead of capturing small businesses and then trying to upgrade them to paid plans, the video hosting and analysis startup attracted larger companies, then worked backwards. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Vidyard did the opposite. That’s an increase of 37% year over year.

Scale 169

Scale Growth Hacking Enterprise Scaling 169