OpenView Labs

FEBRUARY 2, 2021

It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

FastSpring

MARCH 3, 2023

You’re Running into Issues Localizing Payments “If your strategy for growth includes selling your product in more than, let’s say, two to three currencies or local payment methods, then scaling with a Stripe-type setup can be too slow,” Fred explained. And this leads to our third point.

Merchant Services 147

Merchant Services Payment Services Outsourcing Services SaaS Payments 147

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. If you don’t have two, who do you hire?

Sales Hiring 220

Sales Hiring VP of Engineering Payment Methods Scale 220

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. A survey that qualifies leads and determines who is ready to become a customer. Let’s go over them. Public roadmap survey example.

Scale 96

Scale Market Research User Experience Benchmarks 96

SaaStr

NOVEMBER 22, 2021

The topic of community and how you lead growth through community. And this is actually not to scale. This was more about the usability of the product. Did it scale across the company? As I mentioned, the people leading the company are right at the forefront of it all. Are you post product market fit?

B2C 284

B2C Scale Consulting Software Review 284

User Pilot

SEPTEMBER 11, 2023

Minimal launch: Unlike soft launches, a minimal launch limits the scope of a product launch by unveiling only a limited set of features and functions. The goal is to get the product out sooner and at a lower cost, collect user feedback, and improve the product to the desired standard. Sample user persona for a product marketer.

Scale 105

Scale Social Media Market Research Onboarding 105

SaaSHolic

MAY 5, 2023

The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player. The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 185

SMB Scale Startup Marketplace as a Service 185

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. As they scaled, they radically changed how they did sales. Times are good.

Scale 214

Scale Scaling Sales Hiring Enterprise 214

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.  

Marketing 109

Marketing Machine Learning Artificial Intelligence Scale 109

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 184

Scale Sales Hiring CTO Hire Scaling 184

Casey Accidental

FEBRUARY 9, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. In the Spring cohort there will be 10 total programs across Product, Growth, and Marketing all built and led by experienced executives.

Strategy 52

Strategy Scale Systems Review Technical Review 52

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Casey Accidental

AUGUST 4, 2021

Product Strategy. Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work. Advanced Growth Strategy. Product + Engineering Programs: Technical Strategy, Scaling Product Delivery. Marketing Programs: Marketing Strategy. .

Technical Review 52

Technical Review Scale Systems Review Retention 52

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. Sujan’s no stranger to finding the cutting edge in growth. As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce.

Scale 151

Scale Scaling Technical Review Systems Review 151

User Pilot

APRIL 19, 2024

Without thorough market research, you’re navigating blindly, basing crucial judgments on antiquated notions of customer habits, imprecise economic gauges, or untested assumptions rather than solid competitive analysis. Accumulating demographic information forms the basis for executing effective market segmentation strategies.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. It is this organization-wide commitment to growth that ultimately sets companies apart.”. Marketing teams typically focus on the top of the funnel metrics.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

MAY 16, 2022

User onboarding is the process of welcoming new customers to your product (and supporting them through the end-to-end journey to drive user success). Product-led growth is a strategy that emphasizes driving growth using the product itself , rather than through traditional sales and marketing techniques.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. For the businesses themselves, it’s an also expectation that emails need to be captured in order to generate and nurture leads for the business. The quality of leads is low.

Scale 45

Scale Content Marketing Social Media Subscription 45

ProfitWell

JANUARY 29, 2020

Because, sure, some of the marketing trends from the past decade are dying—luckily we’ve witnessed listicles and surface-level content finally seen for what they truly are —but referral marketing is still on fire. It’s an appealing alternative for driving a high volume of qualified leads and ROI numbers. No surprise there.

Onboarding 65

Onboarding Scale Social Media B2C 65

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Intercom, Inc.

NOVEMBER 27, 2019

That kind of growth? It requires thinking at a different scale. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. . A genius inbound marketing strategy.

Payments 186

Payments Scale Revenue SaaS Payments 186

Intercom, Inc.

FEBRUARY 13, 2019

One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. Tactics that can scale with the cadence you ship at. Curating a changelog. How do you approach changelogs? Let us know below ??

Scale 134

Scale Scaling Social Media Product Marketing 134

SmartKarrot

FEBRUARY 16, 2022

Software as a service or SaaS has been growing as a leading software distribution model. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

NOVEMBER 6, 2020

Kristen Habacht, Atlassian, Global Head of EDR Sales. Jim Walker, Cockroach Labs, VP Product Marketing. Maya Grossman, Google, Strategic Advisor, Product Marketing. Charm Bianchini, LeanData, VP Growth Marketing. Kaitlin Bellay, LinkedIn, Head of Channel Marketing. Eric Siu, ClickFlow, CEO.

Scale 100

Scale Scaling Growth Marketing Product Marketing 100

ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Integration with other tools.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Mucker Capital

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. Think Notion, Canva, Slack, all of those products. Can they go to your website, sign up, try the product, and checkout themselves?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Compatible segmentations for Sales, Marketing, Product, and Engineering, for shared reference points.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. You take, for example, the iPhone. Embrace creative destruction.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

User Pilot

APRIL 23, 2020

The customer success team was getting back to the marketing team saying ‘ We need to present this better – we need to somehow guide users to certain things ‘ That’s when Parth Shrivastava , Senior Product Marketing Manager at Kommunicate.io realised that as a data-driven sales-less team, Kommunicate.io

Scale 89

Scale Sales Customer Support Onboarding 89