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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. It was founded by three developers who owned a consulting firm previously, helping startups come to market.

Scale 263
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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” The four major SaaS life cycle stages we’ll cover: Pre-startup.

Scale 74
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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

Payments 120
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Growth: What Does This Role Actually Mean?

OpenView Labs

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. It is this organization-wide commitment to growth that ultimately sets companies apart.”. Marketing teams typically focus on the top of the funnel metrics.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

That kind of growth? It requires thinking at a different scale. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. . A genius inbound marketing strategy.

Payments 186
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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

User Pilot

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Not necessarily.