SaaStr

NOVEMBER 16, 2022

Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing. But you can’t hire a growth marketer, a true demand gen marketer too early. I invested in Talkdesk, which is worth 10 billion now, to do phone contact center.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

JANUARY 9, 2023

Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Tactic #4: Always be testing.

Social Media 204

Social Media B2C Marketing B2B 204

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 91

Growth Marketing SaaS Payments Strategy Payment Methods 91

SaaStr

OCTOBER 30, 2021

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 260

Scale Sales Hiring Sales SMB 260

SaaStr

MARCH 29, 2021

Invest long here. You’ll see it’s hard to find as effective a marketing program as whatever you pay your partners. In the early days, invest heavily in any partners you have even 1 or 2 joint customers with. Invest in what is working. You already know your customers and how to close them.

Payments 287

Payments Payment Solutions Payment Services Investment 287

Sales Hacker

APRIL 11, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Looks like the team is investing across channels. No Code Marketing Dashboards to Bring it all Together. Will’s Rewrite.

Sales Hiring 77

Sales Hiring Growth Marketing Investment Sales 77

Casey Accidental

FEBRUARY 26, 2024

The goal is to inflect the growth of the entire company over time. This can make it tricky to evaluate as an engineer, designer, product manager or CEO if the investment will bear fruit and whether one should keep going. This is a common problem when the new product investment is too business focused and not enough customer focused.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 88

Travel Systems Review Growth Marketing Social Media 88

User Pilot

JANUARY 18, 2023

Product-led companies also prioritize user experience above all else since revenue growth will be directly tied to customer success (to a greater extent than non-product-led companies). Market Product-led growth won’t be an applicable customer acquisition strategy in every market. Userpilot customer review on G2.

Strategy 92

Strategy Marketing Scale Software Review 92

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 94

Strategy Marketing Social Media AI Search 94

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

SaaSHolic

MAY 5, 2023

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. Latin America has interesting characteristics that make it a viable place for investment, including a high level of internet penetration and social engagement.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

IT World

MARCH 21, 2022

million square feet of net occupancy growth across the US, office leasing rates in the fourth quarter of 2021 were positive for the first time since the onset of the pandemic. Leading the uptick: leasing rates in secondary-growth markets (cities with populations between 1 and 5 million people).

Growth Marketing 63

Growth Marketing Investment Data Management 63

SaaStr

JULY 20, 2019

So if you don’t know what channel to invest in next, invest in that one. Invest in customer success. The post Every Marketing Initiative, Every Channel … Plateaus. Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! You can keep that well above 100% forever.

Sales Hiring 244

Sales Hiring B2C Marketing Investment 244

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Blulogix

FEBRUARY 13, 2024

This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth. Marketing and Sales: These teams play a crucial role in communicating the value of products or services to customers and can provide insights into market demand and customer preferences.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

SaaStr

NOVEMBER 5, 2021

To grow faster in general, and to expand into segments where maybe you are less competitive (and thus have to invest more in sales and marketing). And VCs are often OK with a Magic Number at low at 0.75 or so (e.g., a 16-18 month payback period) … since this is in part what the capital is for.

Scale 260

Scale SaaS Acquisition Benchmarks 260

Kellblog

MAY 2, 2023

By tracking and analyzing customer behavior and preferences, marketing can identify trends and opportunities that can be leveraged for growth. Marketing can also provide insights into the competitive landscape. In the age of the customer, where customer experience is everything, marketing is more important than ever.

ChatGPT 65

ChatGPT Scale AI Search Marketing 65

Teamgate

DECEMBER 11, 2019

Make A Worthy (Marketing) Investment. If you’re really dedicated and hell-bent on growing your business, then investing in the experts will benefit your goals the most. They can probably do all the growth hacking ideas in this article better than the words could explain it. If you wanna be it, show up as it.

Growth Hacking 89

Growth Hacking Startup Investment Innovation 89

SaaStr

MAY 1, 2021

Part of this means investing in fun and approachable marketing, like social media and group forums. . Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. But in order for us to pull off this motion, we have to have a strong consumer brand, not just a business brand.”

Enterprise 235

Enterprise Scale B2C SaaS 235

SaaStr

FEBRUARY 24, 2021

So last month, two companies I’ve invested in: both crossed $5m in ARR. both have about the same number of folks on the sales and marketing teams, respectively. On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. — Jason BeKind Lemkin (@jasonlk) May 2, 2018.

Sales Hiring 245

Sales Hiring Sales Revenue Enterprise 245

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 93

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 93

SaaStr

AUGUST 28, 2021

You will already have a dinner reservation and a game plan to invite them to a small dinner where you can not only invest in them; listen to their experiences with your company/product, but learn about some of their recent challenges. .

Social Media 273

Social Media Software Review Engagement Enterprise 273

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero is headquartered in Washington, D.C. About You Mon Tsang.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

SaaStr

APRIL 25, 2021

Growth was tough in the early days, and didn’t truly get consistent until $5m-$6m ARR or so. Sticking to the vision, pushing the roadmap ahead, investing in customers even when the deal size seemed small … that made the difference. I could finally breathe then.

Scale 257

Scale Enterprise Branding Scaling 257

SaaStr

MARCH 28, 2024

What’s your most recent disclosed investment? We recently led a [ $50M series B ] investment in Todyl, which is a modular cybersecurity platform for small and medium businesses. What’s your sweet spot for investing — check size, stage, type of deal? What’s your pulse check on the venture markets right now, today?

Venture Capital 252

Venture Capital Cybersecurity Scale Artificial Intelligence 252

SaaStr

NOVEMBER 23, 2021

Have plans A through C at least as a starting point lined up and invest time accordingly. Our keynote speaker wasn’t able to come, so we had to pull a last-minute audible and pull something different together. Don’t put eight hours into plan C, but have something on paper as, if this happens, then X. Think Zapier.

Strategy 240

Strategy Travel Branding Interviewing 240

SaaStock

MARCH 21, 2019

Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B.

Scale 172

Scale Scaling Business Model B2B 172

Point Nine Land

APRIL 24, 2019

As an industry, we invest millions acquiring and converting customers. Startups buy ads, set up new technology and build out sales and marketing teams. Our team has years of growth experience in SaaS, and I believe we’re uniquely positioned to help subscription companies solve their most critical business challenges. (If

Retention 76

Retention Strategy Sales Hiring Scale 76

Intercom, Inc.

NOVEMBER 17, 2022

And my dad was kind enough to take his entire savings and invest in a computer that I built myself” Alina: It was a necessity. And my dad was kind enough to take his entire savings and invest in a computer that I built myself. Liam: Okay. And you did that to pay for your own education? And the rest is history.

VP of Engineering 118

VP of Engineering Scale Sales Hiring Underperforming Technical Team 118

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. You have to invest in your network. “Emotional intelligence and self awareness are major muscles you need to continually train as a leader, friend and partner in life.”. There is no such thing as overcommunication.”. Steffen Bilde, VP of Product Strategy at Dixa.

Leadership 57

Leadership Technology B2B Growth Marketing 57

SaaStr

OCTOBER 6, 2019

You’ll need a couple of folks in sales ops just to keep up with the team and growth. Specialization works — but it’s an up-front investment. You’ll need more consistent collateral for the sales team. As you approach $10m, you are going to need to do more specialization. More SDR: AE pairing.

Sales Hiring 232

Sales Hiring Scale Sales Venture Capital 232

User Pilot

APRIL 19, 2024

Here’s how market research supports business throughout the product lifecycle: Concept Creation : Helps identify market needs and opportunities to inform the initial product idea. Building a Business Case : Provides evidence and data to justify investment in the new product.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Casey Accidental

FEBRUARY 9, 2021

You’ll be joining other top operators from companies like Airbnb, Spotify, Stripe, Dropbox, Zoom, HubSpot, Reddit, and LinkedIn who consider Reforge one of the best professional investments they’ve made. ” – Scott Worthington, Dir of Product Marketing at Peloton. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Strategy 52

Strategy Scale Systems Review Technical Review 52

Casey Accidental

AUGUST 4, 2021

You’ll be joining other top operators from companies like Airbnb, Spotify, Stripe, Dropbox, Zoom, HubSpot, Reddit, and LinkedIn who consider Reforge one of the best professional investments they’ve made. ” – Scott Worthington, Dir of Product Marketing at Peloton. Kieran Flanagan, VP Growth/Marketing at HubSpot.

Technical Review 52

Technical Review Scale Systems Review Retention 52

SaaStr

JUNE 5, 2021

Most VCs don’t see it in themselves, but they are a bit patronizing in their relationships with CEOs they invest in. But being interviewed by your “boss” is just awkward, not done right. You want a fireside to be relaxed. Try to skip the Board member as the interviewer, where practical. 1 or 2 is OK.

Interviewing 186

Interviewing Scaling B2B Investment 186