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Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game By BluLogix Team Redefining the Role of Monetization in Modern Businesses In the swiftly evolving digital marketplace, the concept of monetization extends far beyond the confines of the finance department.

Finance 52
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Building a System for Growth

OpenView Labs

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Then also went into venture capital where I invested in API first products. We’ve just seen a lot of growth and success of the platform since then. So it’s API first, even for our own services that are being consumed in new products that we are building. Niall Wall: I have a question on that one for both of you.

Payments 126
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5 customer acquisition strategies for winning new customers

Intercom, Inc.

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. In order, they need to know, use, love and recommend your products or services.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. If that wasn’t enough, Randy is also an investor, having invested in the likes of SmartyPAL, Nooch, ALICE, and AirCare Labs.

Scale 202