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Is My Second Product Failing?

Casey Accidental

This can make it tricky to evaluate as an engineer, designer, product manager or CEO if the investment will bear fruit and whether one should keep going. I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 261
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7 Principles To Mastering Growth Marketing

Brian Balfour

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. Everyone wants these types of people on their team.

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Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. Which inputs should we invest in?

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Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. Which inputs should we invest in?

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How to do Market Research: a Step-by-Step Guide

User Pilot

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.