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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data

SaaStr

So is a bigger booth at an event really worth it? Go Big or Go Home, at events. At the end of the day, events are a ton of work. The price for a booth is just a small part of the overall soft and hard costs. The post Is a Bigger Booth at Events Really Worth It? And is a booth even worth it at all?

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The Reality of Managing 10 AI Agents in Production: What We’ve Learned Building Our AI-First Revenue Team at SaaStr

SaaStr

The AI SDR that handles sponsor inquiries needed 47 iterations to stop being too aggressive on pricing discussions. The Product Knowledge Advantage: They Know Everything “Cold” This might be the biggest unexpected benefit: AI agents know our products, processes, and pricing cold. Our AI agents?

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Pricing Model Evolution : HubSpot’s multi-tiered pricing approachfrom free tools to enterprise solutionscreates natural upgrade paths as companies grow, maximizing lifetime value while maintaining strong operating margins (14% non-GAAP operating margin in Q1 2025). Their ecosystem extends their reach globally.

SMB
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9 Steps to Hosting Your Most Successful Virtual Event

The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.

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SaaStr AI App of the Week: Syllable.ai

SaaStr

The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. Pay only for what you use with transparent pass-through pricing for 3rd party integrations.

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We Sent 4,495 AI SDR Emails in 2 Weeks and Got The #1 Response Rate. Here’s How (It’s Not What You Think)”

SaaStr

Our AI references specific SaaStr events people attended, congratulates them on new roles it found on LinkedIn, and suggests relevant programs based on their company profile. I use tools like Gamma and Genspark to create tailored booth options, pricing proposals, and company-specific case studies. The reactivation campaigns?

AI