SaaStr

FEBRUARY 7, 2025

Before Customer.io, Jason built and scaled marketing teams at several B2B SaaS companies, with a focus on customer engagement and revenue operations. These focused groups saw 3x higher engagement rates and provided cleaner data for optimization. Les Mills discovered their in-app engagement rates were 2.4x The Customer.io

Scale 271

Scale SaaS B2B Scaling 271

Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Jin, my co-founder, was an engineering leader.

Scale 99

Scale Engineering Acquisition Scaling 99

Tom Tunguz

MAY 1, 2023

Said another way, founder-led sales are sales engineering sales, not account executive sales. The very best blend aspects of sales engineering & sales closing. What if founders transitioned sales to sales engineering rather than AEs? Devrel educates the market, assists them in solving their problems, then sales engages.

Scale 211

Scale Engineering Outsourced Development Sales 211

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. They really made a push because of the hypergrowth to make sure that they get those folks on board and engaged.

Scale 242

Scale VP of Engineering Sales Hiring Engineering 242

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. We now know that you can see and engage with your targets more intelligently when you link these things together. What is revenue marketing?

Revenue 246

Revenue Engineering Scale Sales Hiring 246

SaaStr

DECEMBER 5, 2024

.” The AI Categories with the Most Traction in the Market McKinsey found that sales and marketing teams are seeing the biggest gains with AI adoption, followed closely by engineering and customer success teams. So between sales and marketing, let’s dissect first why Sales teams have been early adopters.

AI 273

AI Software Data SaaS 273

SaaStr

MAY 29, 2025

This isn’t about being an AI expertit’s about demonstrating active engagement with AI tools and genuine interest in how they can transform sales outcomes. Digital Sales Engineers (SEs) that join every customer call. By the end of this quarter, team members who aren’t genuinely AI-curious should be let go.

Sales Hiring 228

Sales Hiring Underperforming Technical Team AI Scale 228

TechEmpower SaaS

MARCH 4, 2024

Instead of just counting clicks, AI can analyze a range of factors like user engagement duration, the relevance of ad placement in relation to the content being viewed, and historical purchasing behavior of the viewers. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

SaaStr

APRIL 5, 2025

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. All users come from channels, Conrad explained.

Scale 220

Scale AI Search Sales Hiring Acquisition 220

User Pilot

APRIL 30, 2025

The real challenge lies in keeping them engaged and returning for more. Theyre stuck waiting on product or engineering teams to make changes, often slowing down growth experiments and missing key conversion moments. 9 Ways to improve app engagement with Userpilot features 1. Segmentation in Userpilot.

Engagement 64

Engagement Marketing Software Review Mobile 64

SaaStr

JULY 18, 2024

Not only do sales and Field CTOs need to trust each other, but you also need to have processes in place to ensure that information from sales and solutions engineers gets back to product. For landing customers, they’ll have solutions engineers who can call the Field CTO to support conversations. When Should a Field CTO Engage?

CTO Coach 300

CTO Coach CTO Technical Review Customer Success 300

Buffer Resources

OCTOBER 3, 2024

Most networks are coming up with new and engaging ways to help you communicate with your audience via your social media accounts. For example, skincare creator Aishwarya Nagpal regularly engages with her followers on her social media posts’ comments and uses those audience connections to find content ideas. on Instagram Stories.

Social Media 132

Social Media Trends Forecasting Engineering 132

Buffer Resources

AUGUST 28, 2024

How to get your first 1,000 followers on Facebook How often should you post : 1–2 posts per day What type of posts get the most engagement : Video Facebook Pages are making a comeback. Many people still use the platform to follow brands, engage with their content, and discover new products.

Social Media 98

Social Media AI Search Entertainment Trends 98

SaaStr

MAY 27, 2025

David Skok has talked about this extensivelyif onboarding fails, its almost impossible to get customers to re-engage later. But without a strong onboarding process, youre just putting out fires instead of building a sustainable growth engine. You lose them before they even get started. Too many don’t do this well.

AI 166

AI Onboarding Customer Success Scale 166

TechEmpower SaaS

NOVEMBER 13, 2023

The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. We could prompt Mark to enter descriptive keywords like “dedicated” and “engaging.” Share your daily drive, such as creating engaging math lessons, and how your experience aids this.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

Intercom, Inc.

JULY 14, 2022

That skill required constant practice – an unrealistic ask for the majority of product engineers who are busy delivering product. For that, we needed to get traces into the hands of engineers as soon as possible. Previously, a handful of observability champions would continue the workflow using secondary tools (e.g.

Engineering 272

Engineering Outsourced Development Metrics Pricing 272

SaaStr

MARCH 16, 2025

For example, ask engineers to complete a quick coding challenge or have marketing candidates critique your product. The best candidates will find these tasks engaging, and itll save you hours of wasted meetings. Use Screening Filters Create simple tests to weed out unqualified candidates before the first interview.

Software Review 155

Software Review Interviewing Engineering Startup 155

SaaStr

JULY 20, 2024

So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. How do you do that? They need to be able to flex on the revenue side.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

Buffer Resources

SEPTEMBER 11, 2024

“My LinkedIn followers seem to engage with longer-form content that delivers as much upfront value as possible,” says Senior Design Engineer, David Luhr. I love asking questions and engaging with the responses. tends to get the most engagement. How can you help your audience learn and grow?

Social Media 128

Social Media Entertainment Education Branding 128

SaaStr

JUNE 6, 2025

You need GEO (Generative Engine Optimization) The Fix : Optimize for AI crawlers, invest heavily in G2 reviews, and ensure your content shows up in ChatGPT/Claude responses 4. The Disruption : 29% of buyers start research with AI search more than Google.

AI Search 140

AI Search AI Technical Review Software Review 140

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. So, they engaged with the entire market very early and understood the common needs across verticals.

Scale 306

Scale Scaling Strategy Sales Hiring 306

SaaStr

APRIL 14, 2025

Head of AI Dialpad: How to Build AI at Scale GTM/ B2B Speakers: CEO HubSpot Yamini Rangan: Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise CEO Dropbox Drew Houston: DropBoxs Third Act: AI & Content Intelligence CEO Calendly, Tope Awotona Open AMA and AI in 2026 CEO Clio, Jack Newton: Reaccelerating Vertical SaaS to (..)

VP of Engineering 192

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 192

Incredo

JANUARY 29, 2020

SEO is an acronym for Search Engine Optimisation. It’s a form of digital marketing which requires making certain changes to your website that enable it to rank well in search engines such as Google. It’s become common practice for users to search a brand name into the search engine to find the business’ website.

Software Review 328

Software Review Engineering Technical Review Branding 328

Intercom, Inc.

NOVEMBER 2, 2021

In fact, Gallup found that 70% of the variance in employee engagement depends on the manager. I’ve led teams of engineers for almost a decade but when I look back at my own management career I regularly thought I was a “good manager”, at times even a great one. Was it because of something I did, or something I didn’t do?

Management 291

Management Software Review Construction Engineering 291

Buffer Resources

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  This can help you find influencers already engaged with topics relevant to your brand. Of course, verify the authenticity of influencers' followers and engagement.

Social Media 111

Social Media Compensation Technical Review Branding 111

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. How many of you guys’ product rely on the highly functioning engineering team? Helping the engineering teams run smoothly and being super productive thanks to mentoring.

Scale 317

Scale Underperforming Technical Team Sales Hiring Engineering 317

The Daily Egg

OCTOBER 25, 2023

It can be a challenge to create engaging content, optimize it for search engines, and organize it all. It’s even harder if. The post WordLift Review appeared first on The Daily Egg.

Engineering 260

Engineering Engagement 260

TechEmpower SaaS

AUGUST 21, 2023

The answer is to engage a trusted outside source for a Technical Review – a deep-dive assessment that provides a C-suite perspective. It’s written for a business leader, not an engineer. Pragmatic Assessment : An in-depth evaluation by working engineers who understand what it takes to deliver in different development situations.

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

DECEMBER 8, 2023

A Merger of Two Personas — Software Engineer and ML Engineers Ten years ago, your data stack involved systems that produced data. Now, those ML engineers are becoming part of the core workflow. You can feed the info back into the LLM and prompt engineering to write summaries and build slide decks.

Artificial Intelligence 309

Artificial Intelligence AI ChatGPT Software Engineering 309

SaaStr

MARCH 8, 2021

Let your VPs pay this mentor in options (vesting over 4 years), or cash, or a mix, something to incent someone to be their Chief Advisor and to truly be engaged. For new engineering managers, for example, you can use platforms like PlatoHQ that have 100s of world-class VPs of Engineering and CTOs to act as mentors — in real-time.

Sales Hiring 322

Sales Hiring VPCs (Virtual Private Cloud) Scale Engineering 322

Intercom, Inc.

MAY 25, 2022

We’re serious about delivering the best customer experience with our Engagement OS. This allows us to develop teams of deep domain experts to support and enable product engineers as they build the next generation of Intercom, and provide world class observability tooling, scaling, reliability, and secure-by-default build patterns. .

Scaling 253

Scaling AWS Software Review Technical Review 253

User Pilot

DECEMBER 31, 2024

Variety of UI patterns to engage users, including modals , tooltips , and slideouts. In fact, it was first created as an analytics tool, and only in recent years has it also developed an engagement suite. Just like Userpilot, its a full-suite product experience platform with analytics, feedback, and engagement layers.

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

Tom Tunguz

MARCH 21, 2021

If you’re an engineer, and you hear about an interesting project, the first place you’ll land is the documentation. Guides that are easy to follow, have clear examples, and guide an engineer through a smooth experience grease the user engagement and acquisition funnel.

Development 253

Development Scale Education Acquisition 253

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. The realized value grows as users derive value from the product, increasing engagement, retention, and stickiness.

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Bitly had a huge inbound funnel created early on, and it continues today. It wasn’t good.

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300