Sat.Nov 21, 2020 - Fri.Nov 27, 2020

9 MRR Hacks to Increase Your Monthly Recurring Revenue

Cobloom

You want to increase your recurring revenue, right? I have good news: most SaaS startups are leaving a lot of money on the table, and actually, there's likely many ways you could easily increase your monthly recurring revenue.

8 Finance Mistakes Growing SaaS Businesses Make and How to Fix Them

OPEXEngine

While many of these mistakes or potential issue items are likely to be more prevalent in a business with a lean (or essentially non-existent) finance team, we’ve seen large businesses deal with many of these same challenges.

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Customer Churn: How to Calculate & Reduce It

Baremetrics

Nobody wants to watch their customers walk away. Duh, right? Lost subscriptions are an inevitable part of doing business as a SaaS company. But keep in mind that businesses don’t typically face a flood of cancellations overnight.

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How to Succeed as a First-Time VP of Sales. Or Just a First-Time VP in General.

SaaStr

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales. And we’ll keep talking about it — so long as 70% of first-time VPs of Sales don’t make it 1 year.

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The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

Best Standing Desks

The Daily Egg

I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that the happiest, most powerful, and most successful people on the planet have shared it freely in interviews and biographies. Sadly, this simple secret is often overlooked, hiding in plain sight.

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How to Forge a Stronger Relationship Between Sales and Content Marketing

Sales Hacker

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. In reality, however, there are going to be gaps in communication and collaboration.

All Your VPs Really Need to Do is Tilt the Curve

SaaStr

We’ve written a lot on SaaStr on how to increase the odds your first management team is a success. How to hire a great VP of Sales (tons on that here ). What a great VP of sales really does. What a great VP of marketing really does (tons on that here ). When to hire her (more here ).

Best Time Clock Software

The Daily Egg

The wrong time clock software—or worse, not having any at all—could cost you and your business thousands of dollars a year due to unexpected overtime and inaccurate reporting.

Advertising Week 360: How to Tell the Perfect Startup Brand Story

Trint

It started with a chance meeting and an innocent question. I was in London in an all-consuming job as a foreign correspondent for ABC News.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

A Simplified Method for Forecasting MRR Growth

Chart Mogul

As 2021 approaches, discussions about forecasting MRR are becoming commonplace in companies of all sized. In this article, Travis shares his tested method towards predicting revenue growth. The spreadsheet used to make the charts included in this blog post can be found here. It’s budget season.

How to Ensure Your First 2 Sales Reps Actually Work Out

SaaStr

A long-time reader wrote in to ask a question that pretty much everyone asks some variant of: If you had to force rank these items in terms of what we should primarily be looking for in these first sales reps, how would you rank them?

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4 Deal Review Tips to Close More Deals & End an Unprecedented Year Strong

Sales Hacker

It’s easy to get complacent at the end of the year. Teams are tired. Deadlines loom. Customers are distracted trying to close out their own year. And It can be tempting not to be quite as thorough in these final few months. How do you keep teams engaged and provide the support they need?

The Best Luxury Marketing Strategies

Neil Patel

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach.

SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

Crypto for Creators: From Art Galleries to ‘Tokenized’ Collectibles

Andreessen Horowitz

This episode features Q&As with two artists who are exploring crypto-powered auction sites and marketplaces – this is part of our ongoing series on the creator economy.

Why You Might Not Actually Enjoy Being a VC

SaaStr

Why would you not work in a VC fund? There may be times, maybe even many times, in the earlier days when you look at VCs and Venture Capital and think — that’s the easy way.

Prospecting with Video in 2021: Top Templates, Examples, and Ideas Worth Stealing

Sales Hacker

Adding personalized videos to your outbound messages can have a significant impact on response rates and meetings booked. But being successful – and efficient – with video content takes more than just a webcam and writing a name on a whiteboard.

6 Alternatives to Amazon For E-commerce

Neil Patel

With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon?

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

How a Merger of Salesforce and Slack Would Change the SaaS Landscape

Tomasz Tunguz

The rumor mill churns with whispers Salesforce will acquire Slack. This combination would be strategic for both involved for three reasons. First, Salesforce and Slack share Microsoft as their most significant competitor. Microsoft Teams' rapid assault and consequent market power into the corporate instant messaging market transformed the market dynamics in less than 12 months.

What’s a Good Net Retention Rate in SaaS?

SaaStr

At least 100% net negative churn (i.e., upsell/account growth + renewals – churn) for very small businesses. 130%+ in the enterprise, and for top B2D products. Let’s look at some of the top public SaaS companies: Shopify — very SMB: 100%. Hubspot — mostly SMB: 100%.

A Complete Guide to Analyzing and Reducing Customer Churn

Chargebee

Customer churn is worrisome. Here’s a guide for you to analyze and reduce customer churn proactively

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How to Tell if You’re Shadowbanned on Social Media

Neil Patel

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire.

5 Tips to Advance Your Career as a Technical Recruiter

This step-by-step guide is designed to provide technical recruiters with tips and tricks to achieve tangible results that accelerate their recruiting efforts—and career.

What is Customer 360 and How Does it Affect Customer Success?

Totango

Today’s consumers have higher expectations for the companies they work with than ever before. The digital business landscape has made it so competitors can easily reach out to prospective customers with offers of enticing deals and promises of attentive service.

When Should You Add a Second Product?

SaaStr

A few years back at SaaStr Annual, we put back-to-back a seemingly very different set of speakers, Jeff Lawson CEO of Twilio (transcript here ) and Peter Gassner of Veeva (transcript here ).

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23 Lessons We’ve Learned from 8 Months of Working Remotely

OpenView Labs

Back in March, many of us had to drop our daily routines and turn our homes into offices overnight—the OpenView team included.

How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By

Onboarding Projects and Clients? Here are 5 Tips for Success

As a company that has onboarded thousands of clients, users, and projects over the past decade, Aysling has learned a handful of tips to streamline processes. With its award-winning support, they wanted to share their successful onboarding tips with all.

What does it take to raise capital, in SaaS, in 2020?

Point Nine Land

How does the SaaS Funding Napkin look like in this crazy year? If you were hoping that this post would contain the definitive answers to these questions, I’ll have to disappoint you and ask you for some patience. Sorry. It’s not like we have no idea at all?—?we’ve

What To Look For — And Look Out For — In a Co-Founder

SaaStr

Don't pick a cofounder that. – has something better to do – wants to see how it goes – has a clear backup plan – sees it as risky – argues over who should be CEO – doesn't 100% believe. You'll see. — Jason BeKind Lemkin (@jasonlk) July 18, 2020.

Celery, Sweat and Sleep—SaaS Execs on Maintaining the Energy to Lead

OpenView Labs

Early mornings, late nights and back-to-back meetings —the amount of time an executive needs to be “on” every day is nothing short of exhausting.