Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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Gartner Market Guide for SaaS Management Platforms 2021: Discover, Manage & Secure Your SaaS Apps

BetterCloud

Last week, Gartner published the 2021 edition of its Market Guide for SaaS Management Platforms (SMPs). In this report, “Gartner defines SMPs as stand-alone tools that can discover, manage, and secure multiple SaaS applications from a central admin dashboard , delivered as a turnkey service.”. As the pioneer of the SMP category, we at BetterCloud could not be more thrilled about the alignment of our vision to Gartner’s category definition!

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How Healthcare SaaS Is Taking Off In The Medical Industry

SaaS Metrics

In these trying times, all of the industries require a certain amount of adaptiveness to technological innovation. Yes, it is kind of intimidating being in the cloud but Healthcare SaaS is continuously taking off in the medical industry. Software-as-a-Service (SaaS) model may have some challenging areas for healthcare providers but it is still disputable.

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Customer Churn vs. Revenue Churn — What’s the Difference?

Baremetrics

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost. Revenue churn = money lost. But which of these churn metrics should you use?

Churn 105
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You Have to Train Reps 3-100+ They Won’t Train Themselves.

SaaStr

There’s a slide I see again and again from start-ups: 2 of the early sales reps are at 100% of quota, sometimes 150%-200%. And 8 others? 10%-40%. What’s happening here? Are 2 of the first 10 reps really so much better as the rest? Well yes, probably. You’ll continue to see that over time to some extent. The top reps will way outperform the average reps.

Scale 346
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Project Management Skills: What’s Needed?

The Daily Egg

Besides looking good on your resume, project management skills have practical implications in your career. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […].

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7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important. The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue.

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5 Interesting Learnings from GoDaddy at $4 Billion in ARR

SaaStr

So is GoDaddy a SaaS company? Probably, or at least, close enough. Its Business Applications segment is now its fastest growing of its 3 product segments, at a $650m+ run-rate and growing 20% year-over-year, vs 12% overall for the business as a whole. Its definitely at least a Cloud infrastructure and applications company for SMBs: And its also a great case study of learning how to sell and market to SMBs at scale.

SMB 313
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The Complete Guide to a Project Management Resume – What Should Be There?

The Daily Egg

Resumes—the daunting page that hangs over your head like a dark cloud. There is no denying that putting together your resume is a task that takes time and patience, but there is also no denying that it is a vital piece of the job-hunting puzzle. Your resume is a company’s first look at you, your […]. The post The Complete Guide to a Project Management Resume – What Should Be There?

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How to “steal like a designer” and boost creativity

Intercom, Inc.

Originality is the holy grail of creativity. But does true originality exist in design or is it always influenced by what came before? Let’s be honest: creativity is a nebulous landscape. With the evolution of digital technologies, we’re now exposed to other people’s opinions, ideas, and work on an almost minute-by-minute basis. So whether its originality of thought or artistic brilliance, the sheer scale of visual and conceptual input we experience on a daily basis can blur the lines betw

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

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At Even $50k in MRR, Running Out of Money Is No Longer an Excuse

SaaStr

We’ve talked a lot on SaaStr about the challenges in getting from nothing to that first $1m-$1.5m in ARR, “Initial Traction” That it takes longer than you think. That if you get 10 customers, you can get another 10, 100 , and so on. There’s a particular moment in time I want to focus on here on the path to Initial Traction.

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Project Management Planning – The Beginner’s Guide

The Daily Egg

The rule is simple: Better project planning = better projects. A project management plan defines how a project is to be executed, monitored, and controlled. It sets out the processes that everyone is expected to follow to avoid any headaches in the future. Think of it as streamlining the “doing.” On the other hand, not […]. The post Project Management Planning – The Beginner’s Guide appeared first on The Daily Egg.

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How Much Should You Bet To Maximize Your Investments, or Your Company's Odds of Success?

Tom Tunguz

If I gave you $1000 to invest, and five investment options how would you decide? What if you were the CEO of a startup, and a VC invested $10m, and each of your five VPs had different project ideas? This is the question John Kelly, researcher at Bell Labs, sought to answer. A contemporary of Claude Shannon, Kelly intertwined Shannon’s information theory with probability to develop an idea of his own: the Kelly criterion.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Why are social media video captions so important?

Trint

Video has become the hot new thing, everywhere. It’s not just social media stars and influencers that have tapped into the popular content form; it’s also become a powerful B2B marketing tool. Businesses across all industries have realized that audio and video content are a great way to reach consumers. No other content form works harder for your brand: 94% of organizations report that video converts the same or better than any other content form and 79% of people say a brand’s video has convinc

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5 Interesting Learnings From Wix at $1 Billion+ in ARR

SaaStr

Remember when it seemed like websites were just a commodity? Well, it turns out, people care. They want a slick site that does more, from eCommerce to payments to marketing and more. And SMBs are back in SaaS. Especially post-Covid. Wix has benefitted from those trends, not just crossing $1B in ARR, but growing a very impressive 29% year-over-year at $1B in ARR!

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Project Management Salary Expectations and Specifics

The Daily Egg

As much as you love the idea of becoming a project manager and may feel that is your calling, there is one thing you must check before making the jump into this industry: the salary. Is the money manageable for your lifestyle? Are you willing and able to start at the bottom of the pay […]. The post Project Management Salary Expectations and Specifics appeared first on The Daily Egg.

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The Case for Default Insurance

Andreessen Horowitz

Imagine you never had to think about buying insurance—that it was automatically attached to everything you own. Your apartment is broken into? Renters insurance came with your lease. Your dog breaks his leg? Your vet bills are covered. Your business … The post The Case for Default Insurance appeared first on Andreessen Horowitz.

Business 145
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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What the SERPs Will Look Like in 2021?

Neil Patel

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.

AI Search 144
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Freemium is Back! But You’ll Need 50 Million Active Users for Freemium to Actually Work as a Business Model.

SaaStr

Freemium is back. Atlassian has recently added Freemium editions for the first time to several of its core products — and saw a tripling of sign-ups! New Relic has gone back to adding Freemium , and saw 10x the sign-ups than before. Zoom and Slack have built empires on top of Free and Freemium. Calendly hit a $3B valuation and 60m in ARR almost all on top of freemium.

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Project Management Interview Questions

The Daily Egg

Though the title “project manager” seems like a vague role that many people don’t truly understand, those who do understand know how vital this position is. Project managers cover a wide variety of jobs and skills, and thus, your experience needs to cover a wide variety of skill sets if this is the job you’re […]. The post Project Management Interview Questions appeared first on The Daily Egg.

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Breaking Down the Payment for Order Flow Debate

Andreessen Horowitz

In the wake of the GameStop short squeeze, payment for order flow—the practice of market makers paying brokers to execute customer orders—has fueled no small amount of debate: Is it a tactic deployed by large capital markets institutions to steal … The post Breaking Down the Payment for Order Flow Debate appeared first on Andreessen Horowitz.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neil Patel

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions.

Sales 142
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Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR … And Beyond!

SaaStr

In this SaaStr insider episode, SaaStr CEO and Founder, Jason Lemkin catches up with Brian Halligan, CEO and Co-founder of HubSpot. Together they discuss: why partners are a moat, why HubSpot avoided going more enterprise, building vs. buying, and building an eco-system. Here are some of our top learnings from the discussion: ? ? ? ? ? ?. Why Partners Are a Moat. 50% of Hubspot’s 100,000 customers want to deploy the product themselves, while the other half buy through an agency partner or

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Best Construction Project Management Software

The Daily Egg

Construction is a hectic industry. There are often dozens of different people with individual expertise who all need to weigh in on the project, sometimes simultaneously, and others, at different stages. Add in the elements that you cannot control, such as weather and delays in the delivery of construction materials. You might find that your […].

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Investing in SeedFi

Andreessen Horowitz

There are over 100 million people in the U.S. living paycheck to paycheck. Seventy percent of Americans have less than $1,000 saved and 45 percent have no savings at all. For many Americans, this story will sound familiar: You’re squeaking … The post Investing in SeedFi appeared first on Andreessen Horowitz.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.

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10 Direct Response Marketing Examples

Neil Patel

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step.

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Why I Usually (Not Always) Prefer Customer Success to Report to the CEO

SaaStr

Ah, who should Customer Success report to? It’s not super simple. There are generally 3 options in the early and middle days: CEO. VP of Sales (once you have one). VP of Something Else. Finance sometimes. Product on occasion. Other “business” co-founder. There are clear Pros and Cons to reporting to a VP of Sales. The Pros are: Usually, a VP of Sales is your best manager.

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. Scott pulled the research from Chorus, which reported that over five weeks (~May-June 2020), 88% more directors have been joining calls and 72% more executives are joining sales calls on the sell side.