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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

A S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

in revenue. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. Creating Stickiness BILL connects your documents, employees, suppliers, and every part of the transaction. About a third of core BILL revenue comes from suppliers making a choice about a payment, so BILL builds experiences for them.

SMB 307
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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). Compliance and Documentation : Check that all deals are properly documented and compliant with company policies. Metrics like time spent in each stage and reasons for lost deals can provide clarity.

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

3 Unexpected Learnings from Datadog’s Marketing Playbook Press relations and analyst activities often contribute almost nothing to the bottom line – Datadog found that many “standard” marketing activities didn’t actually drive customer acquisition or revenue, despite their visibility.

Scale 209
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How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. GitHub took all the GTM motions and conversations across the company and organized them through the lens of three revenue plays.

Scale 261
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Secrets to Aligning Marketing & Revenue Strategy With Marqeta CMO: SaaStr Podcast 476 and Video

SaaStr

Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Marketing and revenue teams should work together to keep the leads moving toward conversion. . This process must involve both revenue and marketing in order to see the most accurate picture.

Revenue 262
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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Most organizations lose around 10% of their revenue due to bad or poor customer experiences. Builingd documentation like FAQs, help centers, and templates helped Drata scale to 100 customers in just 45 days. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.