Buffer Resources

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

Social Media 111

Social Media Branding Education Entrepreneurship 111

SaaStr

MAY 9, 2025

All of a sudden, we could automate one piece of our social media in a way we couldn’t for years. The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. Even worse, social media changed and the product barely worked now.

Social Media 172

Social Media Outsourced Development Interviewing Retention 172

Buffer Resources

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media 95

Social Media B2B B2C Technical Advisors 95

Buffer Resources

JULY 24, 2024

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming. What is Bluesky?

Social Media 106

Social Media Innovation Engagement Mobile 106

Buffer Resources

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 125

Social Media Engagement Branding Trends 125

Buffer Resources

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.

Social Media 111

Social Media Compensation Technical Review Branding 111

Buffer Resources

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms.   Just like other social media platforms, you only have a couple of seconds to stop the scroll in the LinkedIn home feed.   This is something Hailley does on LinkedIn, with great results. . "I

Social Media 128

Social Media Entertainment Education Branding 128

Buffer Resources

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Instead, cast your net wide within the world of text-based social platforms.

Social Media 125

Social Media Scale Growth Hacking Headcount 125

Buffer Resources

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Start for free today !

Social Media 143

Social Media Strategy Business Compensation 143

Buffer Resources

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 133

Social Media AI Search AI Artificial Intelligence 133

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. What is a content pillar?

Social Media 139

Social Media Venture Capital AI Search Banking 139

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 137

Social Media AI Search Systems Review Innovation 137

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 137

Social Media AI Search Systems Review Innovation 137

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 129

Social Media Strategy Scale Branding 129

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 121

Social Media Marketing Payment Features Communication 121

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 128

Social Media Branding Trends Innovation 128

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

Social Media 132

Social Media Sales Recruiting Merchant Services AI Search 132

Buffer Resources

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. This is why, as a business, we feel so philosophically aligned with rising new decentralized social media networks, such as Bluesky and Mastodon.

Social Media 59

Social Media Innovation Government Leadership 59

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 140

Social Media Entertainment Trends Branding 140

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 140

Social Media Entertainment Trends Branding 140

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 113

Social Media Management Software Review Pricing 113

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 123

Social Media Sales Hiring Branding Technical Review 123

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Stay updated on this development, especially if your audience is largely based in Europe. Takeaway: Delve into Coca-Cola's strategic approach for potential insights to refine your own social media strategy.

Social Media 120

Social Media Payments Payment Services Payment Methods 120

Buffer Resources

JULY 11, 2024

While LinkedIn is a little more forgiving than other social media platforms , I’ve been consistently publishing two or three posts per week for most of that time, bar a week or two off here and there while on vacation. Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 125

Branding Social Media B2C Engagement 125

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Keep an eye on these legal developments that could affect TikTok's availability and usage. Update your Google Business Profile to include all your active social media links. That's it for updates!

Social Media 124

Social Media Payments AI Search AI 124

Buffer Resources

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform. Yes and no. They also often share trends.

Social Media 101

Social Media Entertainment Trends Leadership 101

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.    Thought leadership works because, these days, customers want to hear directly from the source.

Social Media 115

Social Media Business Leadership Sales Hiring 115

Buffer Resources

APRIL 16, 2024

We were able to interact with customers to help them make purchasing decisions, give them styling ideas, and understand more about what they’re looking for to tailor our merchandising and product development in the future.  We started capturing most of our social media content in our retail stores throughout the day.

Social Media 115

Social Media Scale Sales Strategy 115

Tom Tunguz

MARCH 3, 2020

Social: social media. Business Development. Comms Marketing. Design: to what extent does the marketing team have access to the right designers? PR: public relations strength. Content: the capability to produce content. How effective is the team at enabling each employee to sell the company successfully? Demand Generation.

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

DECEMBER 7, 2023

The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. We recently invested in Respondology.

Development Team Review 293

Development Team Review Technical Review Management Social Media 293

Buffer Resources

NOVEMBER 7, 2024

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available so you can have a competitive advantage. Social media platforms Marketing 4.1. Social media 4.3.

Social Media 122

Social Media Underperforming Technical Team Technical Review Sales Hiring 122

Tom Tunguz

SEPTEMBER 20, 2023

First, it’s very early in LLM application development in every sense of the word. Many remain in testing & are working to develop quality scores for LLM performance before launch. Fine-tuning may top the conversations in social media, but not many have launched fine-tuned models into production.

Artificial Intelligence 286

Artificial Intelligence AI Social Media Application Development 286

Buffer Resources

OCTOBER 15, 2024

We launched the AI Assistant in Buffer to help our users generate new content, repurpose existing posts, and develop endless new ideas. Takeaways If you want to improve your social media engagement, Buffer’s AI Assistant can help you strike the perfect balance between quantity and quality. How is the content performing?

AI 124

AI Social Media Engagement Data 124

Intercom, Inc.

JANUARY 21, 2020

I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). This begs the question: how should an app developer make decisions about the amount of text to show and its quality? Fitness: (Fitbit, Strava) 35.3%.

Mobile 291

Mobile PayPal Social Media Underperforming Technical Team 291

User Pilot

OCTOBER 19, 2024

To sum up, release notes help: Get internal and external stakeholders up to speed : Release notes bridge the gap between the development team and stakeholders on the intricacies of the updates, product adoption , marketing strategies , and resource allocation. Salesforce simple social media release notes template.

Social Media 105

Social Media Communication Engagement Software 105

TechEmpower SaaS

NOVEMBER 13, 2023

Do you participate in professional development workshops, or perhaps enjoy problem-solving puzzles in your downtime? To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

SaaStr

NOVEMBER 10, 2023

Adobe has been developing with AI in its tools for almost a decade. Back to the idea of story spreading at the speed of social… Who are the people making these brand moments and having communications on social media? Social media teams. They need the creative tools deployed in order to do so.

VP of Engineering 315

VP of Engineering AI Social Media Generative AI 315