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Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They care deeply about developer productivity and happiness.
Selling to developers and engineers isn’t like selling to any other buyer. As CRO of Databricks, he’s built one of the most successful developer-focused sales organizations in the world. ” The Opportunity : Technical founders are often celebrities in developer communities. Understand what they’d pay for.
Related Usio Resources From Code to Cash Top Embedded Payment Processors 100 Essential Embedded Finance and Payment Terms The post Embedded Payments: No-Nonsense Guide for Developers appeared first on USIO. The post Embedded Payments: No-Nonsense Guide for Developers appeared first on USIO.
In this new webinar, Tamara Fingerlin, Developer Advocate, will walk you through many Airflow best practices and advanced features that can help you make your pipelines more manageable, adaptive, and robust.
They were two developers who had lived through the nightmare of subscription infrastructure while working at Elevate. The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. ” required weeks of developer time to answer. Managing Them Will Remain a Headache.
” Frontline managers are the key link between sales strategy and execution, responsible for: Hiring and developing your next generation of top talent. ” Building World-Class Frontline Managers: The Framework Michelle shared her framework for developing exceptional frontline managers: 1. ” The bottom line?
The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025. This massive developer adoption through Dev Mode shows Figma successfully bridging the design-to-code gap—traditionally one of the most friction-filled handoffs in software development.
Growing up on construction sites with parents in the industry, he developed an intuitive understanding of the challenges contractors face daily. Procore has developed several innovative approaches to achieve this: Construction Boot Camp: Every new employee, regardless of role, goes through a two-week immersion in construction.
Explore how to create more sustainable solutions, manage in-licenses, comply with regulations, and develop strong customer relationships through ethical and responsible practices. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).
Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. I was a software developer, product person. That was my plan.”
This creates several advantages: Immediate scalability : No lengthy enterprise sales cycles Usage-based pricing : Revenue scales directly with customer success Lower customer acquisition costs : Developers can start using APIs instantly Key Pricing : Claude Sonnet 4 is priced at $3 per million input tokens and $6 per million output tokens.
MongoDB’s Customer Acquisition Secrets: Self-serve motion for mid-market (efficient acquisition) Enterprise sales for large deals (higher ACVs) Developer-first approach (product-led growth at its finest) AI use case expansion (new buying centers) The Pattern : Great SaaS companies don’t just rely on expansion revenue.
After all, at the other end of the product development workflow is a real person relying on the products we're building to make their lives easier. When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees.
✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 And allowing more experienced developer to ship far, far faster.
The data also shows Figma’s Research & Development spend nearly equals Sales & Marketing spend. The S-1 tells the story of a category-defining company that built a collaborative design product, developed a phenomenal PLG motion, & is pushing actively into AI. Non-GAAP Op Margin 17.0% Sales Efficiency 1.00
But here’s what makes this particularly fascinating from a market development perspective: this explosive growth is happening while the underlying technology is admittedly broken. This isn’t coincidence. This is category emergence at unprecedented velocity. Security vulnerabilities are well-documented. Reliability issues abound.
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt.
Speaker: Emily Tate, Managing Director at Mind the Product
As product managers, making decisions is a key part of our roles. We are tasked with ensuring decisions are made across the entire spectrum, from the highly strategic (“Where is our product headed?”) to the very tactical (“Which bug should we fix first?”).
Bluesky is a decentralized social media platform hailed as an X/Twitter alternative and for good reason, too — it has a similar structure to the platform as it was developed in close partnership with former Twitter CEO Jack Dorsey. The community-driven approach ensures that the platform evolves according to its users’ needs.
They provide a comprehensive solution that automates cloud infrastructure management, enabling development teams to deploy, scale, and manage applications without the traditional DevOps overhead. What Duplo Cloud Does : Duplo Cloud is the DevOps automation platform that eliminates infrastructure complexity for fast-growing companies.
revenue, with average at 6.0x What’s Driving the Surge : The appetite is being fueled by several factors: AI integration creating new value propositions, improving profitability metrics across SaaS companies, and the classic PE playbook working well with recurring revenue models.
So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
While there’s no perfect formula, focusing on internal talent development, ensuring deep product knowledge, and being highly selective with external hires can significantly improve your success rate. .” Key Takeaways Executive hiring remains one of the hardest challenges in scaling a SaaS business.
Paying Users For those unfamiliar with it, GitHub’s Copilot is an AI pair programmer and code completion tool developers utilize to write code to completion faster. GitHub focuses on creating developer-centric tools, drawing from GitHub’s long-standing commitment to the developer community. ” # 4.
On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. Almost equally to their ability to recruit great people. I bootstrapped ZoomInfo to 25 million in revenue.
Invest in CEO Development Rather than replacement, focus on developing the skills needed to lead a public company: financial reporting, investor relations, board governance, and scaled operations. #3. Public markets consistently reward founder leadership. #2.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
And just like product development, they take time to mature into something stable and reliable. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. The problem?
By tracking and targeting diverse industries from day one (even pre-revenue), they discovered that solutions developed for one vertical would spark demand in seemingly unrelated industries. This cross-pollination effect accelerated product development in unexpected ways.
What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #3. Fixable Churn: You Have to Attack Both Top Videos and Podcasts: #1. 5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #2.
The B2B Parallel : Like the best B2B companies, NVIDIA created switching costs through their software stack (drivers, development tools, APIs). Once developers learned CUDA and game studios optimized for GeForce, moving to competitors became painful. Key Lesson : Don’t just solve the immediate problem.
Speaker: David Bard, Principal at VP Product Coaching
But fret not, this webinar is your key to effective product development! Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
I’d love to hear about any learnings you have along the way to making this a part of your development workflow. If you’re not already using breaking change checks in your CI, now is the time to get started! Comment below or find me on LinkedIn.
Veeva Systems (VEEV): +35% YTD Life sciences specialization benefiting from continued pharmaceutical and biotech innovation Specialized CRM and content management solutions indispensable for drug development timelines Domain expertise in highly regulated sector creating strong competitive advantages Accelerated drug development and complex regulatory (..)
In a recent conversation at SaaStr Annual + AI Summit 2025 , Arvind shared the tactical playbook behind Rubrik’s scale, revealing counterintuitive strategies for product development, customer success, and AI adoption that challenge conventional SaaS wisdom.
Yes, Atlassian’s roots are selling to developers. 51% of Revenue From Outside North America A reminder to go global as early as practical. #4. 50% of Users on Business “Side”, 50% Technical An interesting breakdown across their core products. It’s split 50/50 at Atlassian. #5.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. Bob Webber, a thought leader in innovation, has developed a new model that explains why some organizations become innovative while others never do. July 27, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
For example, if a customer needs an integration with a specific ERP system, you can work with a third-party developer to get it done quickly. This is pretty common and a great way to get started on integrations especially. This allows you to close the deal without overloading your internal team.
million previously Focus: Serverless PostgreSQL optimized for AI agents I am super excited to announce that we have agreed to acquire Neon, a developer-centric serverless Postgres company. The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking.
Define your goals for a partnership Develop a detailed audience persona that includes demographics, interests, pain points, and social media habits. Plan for long-term relationships Long-term brands should look to develop long-term relationships.
Youll need a product development team, at least a couple folks, to keep up with your much more complex roadmap. So best case, to get to $10m ARR from $1.5m, youll need at least 15 reps to get there, and really more so you dont stall out. And youll need a few managers to manage them. Youll need a full marketing team.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
The first and most important step in product development is finding PMF. This is not an overnight realization, and the key to developing an iterative process to PMF is understanding what would make your customer's life easier. Use Product Management Today’s webinars to earn professional development hours!
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