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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Note: I am blatantly stealing Brandon Chu’s platform definitions for this.

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What is Marketing Research? Examples and Best Practices

User Pilot

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Primary research involves collecting new data directly from sources.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

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The Customer-Focused Professional’s Guide to SaaStr

SaaStr

Gillian Heltai, SVP of client services at Talkdesk, will walk you through how to build a high-performing CSM team. From Product Market Fit to Scale—Perspectives from Founder and Investor with Vista Equity Partners and Zapproved (4:10 – 4:40 pm). Wednesday, February 6. Click here to subscribe.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.