Remove compliance Remove Definition Remove Marketplace as a Service Remove Product Marketing
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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Direct Sales.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. RBS was our first customer.

Scale 151
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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Then we can use the security and compliance and control that IT would actually buy into to control those accounts. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. That’s how we got started in building our ecosystem.

Payments 118
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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

Furthermore, the company grew so quickly that it struggled to keep pace with compliance and governance, which was dangerous in a regulated industry. Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. Every customer was a good customer. Company Culture.

Scale 52
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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

And it’s really just about building the definitions and the plays and the stories of success around them into one spot so people know where to look. The data revolution in partnerships Sarah Wang: That’s incredibly exciting and definitely part of our investment thesis in investing in Crossbeam.

Scale 110