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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. To help your candidates here though, make sure you’ve share enough data on how your funnel works today. Ask them what those top 3 are before you hire them.

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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Evolving to Revenue Marketing . Organizing your teams for revenue marketing.

Scale 239
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CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund

SaaStr

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: Revenue matters, too.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. They were thinking about the next great growth horizon and had data that showed teams were interested in using the product.

Scale 224
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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. To adopt a data-driven approach, you’ll need to first understand your business goals.

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Drive product data visibility and adoption with Pendo and Mixpanel integrations

Totango

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds.

Data 94
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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Ryan theorizes that there’s not enough data out there to get a more accurate picture of SaaS churn because it’s not something most companies want to be very transparent about. Because word-of-mouth for us is actually much bigger fuel than the revenue that we’re collecting or churning or dropping or whatever.”.