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CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund

SaaStr

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: Revenue matters, too.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. They develop go-to-market strategies, plan product launches, and equip revenue teams with narratives, insights, and collateral to help them close deals. Some common sources of friction are: 1.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. The bad news is it wasn’t driving the results they wanted.

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What Interviewing 600+ Sales Reps Taught Me About Team Building

OpenView Labs

Interviewing is hard , and interviewing candidates for sales roles can be doubly so. Why is effective interviewing so important? The true cost to a company of a bad sales hire making $50k annually can be $380k , meaning the stakes for each hire are almost 8x an individual’s salary. How not to interview for sales.

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. In this series, , he will share his experiences, providing other CROs and revenue leaders insights from his lessons learned. This piece will focus on the importance of activity capture.

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What is a Customer Profile Template? Steps and Examples

User Pilot

The customer profile template contains different types of data, including: Product engagement data such as product usage patterns and interactions with different features of the product. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

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How to Use Concept Testing UX to Build Successful Products?

User Pilot

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. Try to leverage feedback tools to streamline data collection and analysis.