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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Suddenly, people’s calendars went from six calls to two calls a day, but because they added more time to focus on qualified accounts, activity and conversion increased.

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GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner

Sales Hacker

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Our Sponsor Today’s episode is sponsored by DemandBase , Demandbase helps B2B companies hit their revenue goals using fewer resources.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

They develop go-to-market strategies, plan product launches, and equip revenue teams with narratives, insights, and collateral to help them close deals. PMMs are more external-facing and work with customer-facing teams like sales, marketing, and customer success (alongside leadership).

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What Interviewing 600+ Sales Reps Taught Me About Team Building

OpenView Labs

Interviewing is hard , and interviewing candidates for sales roles can be doubly so. Sales requires a mix of left- and right-brained qualities, and accurately evaluating a candidate’s skills is a challenge for hiring managers. Why is effective interviewing so important? How not to interview for sales.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. And this is exactly why you hired them!

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Another cool example I really like is Tito Bohrt — he stands out with the pseudo, “ Sales Mad Scientist ” — which demonstrates confidence and a unique identity online.