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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Product Analyst: Responsibilities, Skills, and Requirements

User Pilot

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in!

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A Comprehensive Guide to User Analytics: Tools & Methods

User Pilot

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. The data can also come from user feedback. Let’s get to it!

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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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How to do Market Research: a Step-by-Step Guide

User Pilot

For effective market research outcomes, your goals must be: Exact. Having established unambiguous goals prior to delving into data analysis sets up a solid foundation ensuring pivotal questions, hypotheses, and indicators are systematically tackled during effective market research. Quantifiable. Attainable.

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What is Marketing Research? Examples and Best Practices

User Pilot

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. After collecting data, the next step is to analyze it.

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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

it might be a written document, presentation, data analysis, design, video, etc.). sharing with product, marketing, sales, and finance teams) and reaching wider to connect with other stakeholders who are keen to collaborate. Depending on your area of expertise, the format of the output will vary (e.g.,