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How Intercom helped a bootstrapped SaaS business punch above its weight

Intercom, Inc.

Marketing shouldn’t stop after you bring on a customer. Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. In the past, I’ve seen people try everything to gather valuable feedback from customers: On site meetings.

Business 106
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15 New C-Suite Titles: Hype or Here to Stay?

SmartKarrot

As businesses and requirements evolved, more titles such as the CMO – chief marketing officer, CTO/CIO – chief technology/information officer, CHRO – chief human resources officer, and CSO – chief sales/business development officer emerged. All thanks to the new people and newer titles emerging in the C-Suite.

New CTO 10
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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. He has been instrumental in the growth of over 300 SaaS businesses.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Types of customer interviews. Let’s dig in!

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Types of customer interviews. Let’s dig in!