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SaaS Metrics Refresher #5: Customer Lifetime Value

Chart Mogul

Imagine being able to know the total revenue you’ll receive from a single customer on average — that’s the promise of customer lifetime value (LTV). It’s a valuable metric for assessing the health of a subscription business and making informed decisions about customer acquisition. Definitions.

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Excel template for cohort analyses in SaaS

The Angel VC

Cohort analyses are also essential if you operate a SaaS business and want to know how you’re doing in terms of churn, customer lifetime and customer lifetime value. You can download the Excel file here. With that in mind I wanted to create a simple cohort analysis template for early-stage SaaS startups.

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Making customer lifetime value more actionable

Chart Mogul

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. Related posts: Actionable SaaS Metrics: Customer Lifetime Value (LTV).

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A KPI dashboard for early-stage SaaS startups – new and improved!

The Angel VC

You can download it here. ( In the meantime I’ve put some more work into the dashboard. And if you like it, tweet it! Here’s how the charts look like with some sample data in it: Click for a larger version The main improvement of this version is that it now includes different pricing tiers and annual plans.

Startup 199
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SaaS Growth Strategy | A Customer Lifecycle Approach

Chaotic Flow

Click the image or link to download the complete SaaS Growth Strategy eBook. A compilation of recent popular articles at Chaotic Flow , this detailed eBook outlines a framework for driving sustainable SaaS growth throughout the SaaS customer lifecycle.

Strategy 165
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Five ways to build a $100 million business

The Angel VC

Hunting flies In order to get to 10 million active users you need roughly 100 million people who download your app or use your website. So how can you hunt 1,000 elephants, 10,000 deers, 100,000 rabbits, 1,000,000 mice or 10,000,000 flies? Let's take a look at it in reverse order. 2 million trial signups, depending on your conversion rate.

Scale 280
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SaaS Platform Explainer: Definition, Examples, and How to Grow in the Software as a Service Industry

Stax

A SaaS platform is cloud-based software that delivers tools, features, and services over the internetno downloads or hardware required. This level of accessibility empowers remote work, cross-border collaboration, and real-time updateswithout IT headaches or downloads. No more manual downloads or downtime.