User Pilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. This is why companies are investing in product-led content marketing resources in 2024.

SaaS Payments 104

SaaS Payments Trends Payment Solutions Payment Methods 104

SaaStr

MARCH 29, 2020

Convertkit is also looking for a Director of Product. Postscript is looking for a Product Marketing Manager, remote. are both looking for a product designer. Murray Resources is looking for a VP of Marketing with e-commerce background. Paddle is looking for a Content Marketer. and tons more here.

Sales Hiring 243

Sales Hiring SaaS SMB Content Marketing 243

Chart Mogul

OCTOBER 20, 2023

Maybe it’s even time to start proclaiming product-market-fit, cautiously of course. Maybe it’s even time to start proclaiming product-market-fit, cautiously of course. Driving growth with content marketing Both Peter and Yoram saw content marketing as a key to unlocking sustainable growth.

Scale 52

Scale Scaling Headcount SaaS 52

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. The sales cycle at this stage may be very short.

Scale 219

Scale Strategy Scaling Outbound Sales Team 219

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Free trial sign-up conversion path Surfer, a powerful SEO content marketing platform , uses free trials to allow users to experience the product value. To promote the events, we use email marketing.

SaaS Payments 95

SaaS Payments Payment Services Payment Methods Payment Solutions 95

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!”

Scale 226

Scale Sales Hiring Technical Advisors Scaling 226

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

B2B 105

B2B Development Team Review Software Review Marketing 105

Tom Tunguz

AUGUST 22, 2017

Marketing messages overlap, sales pitches sound similar, and buyers must use the products in order to truly understand the nuances among them. A product that is hard to sell isn’t the right product. Also, if everyone is using the same go to market playbook, there’s an opportunity to develop a new one.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

User Pilot

JUNE 20, 2023

Promotion and marketing strategy (best ways to reach the target audience, like digital marketing, content marketing, or social media campaigns). Customer onboarding and support (to ensure your users can adopt the product without friction ). Userpilot used Product Hunt to launch its new feature.

Underperforming Technical Team 96

Underperforming Technical Team Social Media Scale Interviewing 96

User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. For example, in its early days, Userpilot tried a number of different marketing strategies. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 104

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 104

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

User Pilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Poor product-market fit : Potential users are likely to drop off early in the sales funnel if there’s a mismatch between their needs and what your product offers; a classic sign of poor product-market fit.

Scale 104

Scale Sales Funnel Onboarding Retention 104

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 103

Acquisition Retention Customer Lifetime Value Churn 103

SaaStr

OCTOBER 21, 2019

From content marketing to sales, we are lining up a variety of workshops that will have attendees walking away with their notebooks full of good takeaways. “Launching with impact: Leading a Cross-Functional Team to Launch a New Product” with Ooda VP. of Marketing Joe Andrews, InsideView Sr.

Scale 100

Scale Compensation Content Marketing Revenue 100

Unbounce

SEPTEMBER 24, 2018

Content marketing isn’t dead (just way tougher). In the days of marketing yore, “content was king” and all we needed to do was make it good. Now, the oversaturation of content has made most of us wonder if content marketing itself is a thing of the past. What’s wrong with content marketing today?

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Tactics include content marketing, SEO, social media, and advertising.

Social Media 94

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 94

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 94

Strategy Marketing SaaS Customer Lifetime Value 94

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Venture Capital 52

Venture Capital SaaS Data Scale 52

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one thing did we learn about doing content marketing was most important and why? It takes 6 to 9 months for some content to reach page 1 of Google. Writing good content can always pay off in the long run.

Content Marketing 52

Content Marketing Marketing Interviewing Strategy 52

Intercom, Inc.

JUNE 1, 2018

Choosing a tactic for your addressable market. Does that mean that everyone should invest in content marketing early on? Depending on the industry, customer type and addressable market at your disposal, picking the wrong marketing tactic can leave you dead before you’ve even started. Absolutely not.

Startup 201

Startup Strategy Marketing Social Media 201

Tom Tunguz

SEPTEMBER 19, 2013

There are two different kinds of email within products: product marketing emails and transactional emails. The first of these marketers optimize continuously and the other is oft forgotten. Tools like Marketo, Silverpop, MailChimp and others have solved this problem for marketing teams.

Engineering 100

Engineering Acquisition Content Marketing Retention 100

Tom Tunguz

OCTOBER 21, 2014

I never want a customer’s first interaction with a product to feel like visiting a used car salesman. ” To ensure this didn’t happen, Bill and his content team devised a content marketing strategy that mimicked the buying process of their target customer. Product Marketing.

Scale 214

Scale Marketing Growth Hacking SaaS 214

Tom Tunguz

FEBRUARY 19, 2014

There are three distinct marketing skillsets to weigh when hiring a head of marketing: marketing communications, quantitative marketing, and product marketing. Marketing Communications - aka MarCom, is the team reponsible for the brand and the voice of the company in the market place.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Chart Mogul

SEPTEMBER 6, 2023

This is where we as a company should be spending our efforts – where we have product-market fit. Here I’ve added a marketing channel custom attribute to each customer record. You can see that Organic search is our most successful marketing channel. I’ll use that as the basis for my analysis.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaSOptics

MAY 19, 2022

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ProfitWell

OCTOBER 10, 2019

Today, we’re talking product-led everything. First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. A product-led tweet storm. Deep dive. And, why care?

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Tom Tunguz

DECEMBER 15, 2016

A handful of customers are starting to indicate they are willing to pay for the product. Or a content marketing campaign has resulted in a deluge of inbound customer leads. Or your startup might be a series A company that ostensibly attained product market fit. You might have 6 to 8 employees.

Startup 100

Startup Scale Sales Hiring SaaS 100

Neil Patel

MARCH 1, 2021

A growing productized service offering is content creation. Once your clients realize the power of content marketing , they may recognize this is an unwieldy task to handle in-house. Marketing/B2B Solutions. Growth Machine plans, writes, optimizes, and then builds links to their customers’ business blogs.

Scale 141

Scale Payment Features Consulting Pricing 141

Tom Tunguz

JUNE 7, 2015

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In the new model, marketing shepherds the customer from awareness through some portion of product evaluation.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

OpenView Labs

MARCH 6, 2020

Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.”. In B2B SaaS, product positioning is the market fit part of finding product-market fit (the first step before ensuring product-market-price fit ).

Branding 52

Branding Interviewing B2B Market Research 52

User Pilot

FEBRUARY 3, 2023

Then, you can put your insights into action by creating in-app product experiences that help boost your growth metrics. Semrush Semrush is an all-in-one SEO, content marketing, competitor research, and social media marketing platform.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98