Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. It’s not the specific marketing tactics you use, but more the high-level description of how you acquire customers.

Scale 192

Scale SaaS Payments B2B Strategy 192

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Incredo

NOVEMBER 1, 2019

With such low SaaS product prices, you should be more careful with your large investments in lead generation and control your resources even more effectively.That means that the customer experience you provide should be streamlined and infallible enough to generate leads and convert customers on its own. Transactional.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. The kissmetrics blog, a well-known fount of wisdom around metrics and content marketing, has a great piece about five strategies to increase user engagement. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SmartKarrot

NOVEMBER 22, 2022

Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. You could start by selling this tool to one company, but then you can expand your reach by offering additional products from within your software suite. Lack of the Right Process and Tools. They will not!

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

Intercom, Inc.

JULY 13, 2018

When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” For accounting and payroll products, the No. Naturally, I went to town as a marketer. Content marketing works.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

SaaStr

JULY 8, 2020

Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. Obviously, the majority of the people who they were managing the shifts and the payments for who were working in February, they were not working in March or in April.

Investment 160

Investment Technical Review Part-Time VPE Development Team Review 160