User Pilot

OCTOBER 5, 2023

Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Monthly Recurring Revenue (MRR) – for example from subscriptions. For example, in its early days, Userpilot tried a number of different marketing strategies.

SaaS Payments 94

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 94

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 251

Scale Sales Hiring Scaling B2B 251

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Here I’ve added a marketing channel custom attribute to each customer record.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 90

Acquisition Retention Customer Lifetime Value Churn 90

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. Here's the full rundown on Product Hunt.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. It’s very light-touch in terms of content marketing.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 89

Strategy Marketing Scale Software Review 89

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 180

SMB Scale Startup Marketplace as a Service 180

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

Hitenism

JANUARY 16, 2017

Bar is getting higher for hitting product/market fit in #SaaS. The game is to find a lever into the market that you can use to snatch attention from the competition. Giving your software away for free is often the best marketing solution for winning attention. We’re at the start of SaaS commoditization.

Scale 147

Scale Venture Capital SaaS Headcount 147

ProfitWell

OCTOBER 23, 2019

Today, product-led growth is the center of our universe. First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. And, why care?

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. How effective is marketing automation?

Marketing 85

Marketing SaaS Social Media Onboarding 85

Incredo

DECEMBER 3, 2019

“ #12 Claire Shaner Product Marketing Manager at ZooWho , Info capturing app “ To get your software noticed, you need to tell your audience what your software has to do with Christmas. Is it a gift? . #17 Did you like these Christmas marketing comments by SaaS community members?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Chart Mogul

JANUARY 8, 2020

We offered free, 30-minute online training sessions, built out automated Intercom campaigns for responding quickly to paid users, and developed support content in the form of webinars, case studies, and blogs to upsell and educate relevant audiences. 4: Monitor user behavior metrics. This requires a willingness to iterate fast and frequently.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. I spent the next 23 minutes fumbling around, trying to get value from the product.

Management 116

Management Subscription Payment Features Churn 116

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. subscription e-commerce) typically live here. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

Chart Mogul

NOVEMBER 15, 2019

Running a successful subscription business depends on forging strong relationships with your customers. 4 years later, we’re a team of 7 people split between 3 sub-teams ( customer advocacy, solutions engineering , and success management ) and we help over 2,000 great companies measure, understand, and grow their recurring revenue.

Customer Success 52

Customer Success Scale Sales Hiring SaaS 52

Chart Mogul

NOVEMBER 15, 2019

Running a successful subscription business depends on forging strong relationships with your customers. 4 years later, we’re a team of 7 people split between 3 sub-teams ( customer advocacy, solutions engineering , and success management ) and we help over 2,000 great companies measure, understand, and grow their recurring revenue.

Customer Success 56

Customer Success Scale Sales Hiring SaaS 56

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. And more importantly, how do you become one of the ones that grows naturally rather than one of the ones where growth is a slog?

Scale 192

Scale SaaS Payments B2B Strategy 192

Chart Mogul

JANUARY 8, 2020

We offered free, 30-minute online training sessions, built out automated Intercom campaigns for responding quickly to paid users, and developed support content in the form of webinars, case studies, and blogs to upsell and educate relevant audiences. 4: Monitor user behavior metrics. This requires a willingness to iterate fast and frequently.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Incredo

NOVEMBER 1, 2019

With such low SaaS product prices, you should be more careful with your large investments in lead generation and control your resources even more effectively.That means that the customer experience you provide should be streamlined and infallible enough to generate leads and convert customers on its own. Transactional. Residual commission.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. The kissmetrics blog, a well-known fount of wisdom around metrics and content marketing, has a great piece about five strategies to increase user engagement.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

User Pilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Get in touch with a product marketing specialist.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Subscription business model. User generated content. S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Customer data. Economies of scale. Personalisation.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Use growth loops, content marketing, and referral programs to drive user acquisition.

Strategy 72

Strategy Sales Recruiting Customer Success Acquisition 72

Outseta

JANUARY 20, 2020

But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. Buildium’s valuation highlights how the idea that all revenue needs to be recurring doesn’t take any sort of nuance into consideration. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

DECEMBER 6, 2017

Further reading: SaaS Content Marketing: Finding Your Voice and Building an Audience (on SaaScribe). Related posts: 🚀 SaaS Roundup #119: Why product marketing is misunderstood. Why we’re done with gated content at ChartMogul. 🚀 SaaS Roundup #115: The end of the subscription era?

SaaS 40

SaaS Scaling Engagement Branding 40

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

SaaStr

AUGUST 19, 2022

And diversifying, if you’re still early, before 10, 20 or 30 million revenue, that could be a sign that things just aren’t working, that you don’t actually have product market fit, which is unfortunate, but you need to be honest about it. You need to be honest, if you have product market fit. Trey: Yeah.

Scale 217

Scale Sales Hiring Scaling VP of Engineering 217

User Pilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 79

B2B Marketing Sales Hiring Social Media 79

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. Chris Orlob is the senior director of product marketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. Ben Murray. Chris Orlob. Scott Guthrie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SmartKarrot

JANUARY 18, 2021

While qualitative side includes optimizing the online performance as well driving more efficient marketing and sales operations to lower down customer acquisition cost. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Increasing the size of customer base.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. That means you’ve got to get back to product market fit.

Scale 246

Scale Outsourcing Services Sales Hiring VP of Engineering 246